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Google DevFest Malaysia 2010


Good news for Malaysia! Google DevFest Southeast Asia 2010 is now coming to Kuala Lumpur, Malaysia on the 16th of July.

DevFest events are a really great opportunity to learn more about Google technologies, new APIs & other developer products. Google DevFest Malaysia 2010 will give you a chance to meet Google developers and engineers in person and ask them any questions that you may have about the Google products. Best of all, DevFest events are free for all developers! However seats at Google DevFest Malaysia 2010 are very limited, so you need to register early.

Google DevFest Malaysia 2010

Date: July 16, 2010 (8:30am – 6:00pm)

Venue: Technology Park Malaysia, Ground Floor, Enterprise 4, Bukit Jalil, 57000 Kuala Lumpur

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– 8:30am – 9:30am – Registration
– 9:30am – 10:00am – Introduction
– 10:00am – 10:45am – Maps
– 10:45am – 11:00am – Break
– 11:00am – 11:45am – Chrome
– 11:45am – 12:00pm – Demos
– 12:00pm – 2:30pm – Lunch & Google Office Hours
– 2:30pm – 3:30pm – Social
– 3:30pm – 4:30pm – Apps
– 4:30pm – 6:00pm – Hackathon

Topics Covered: This year the primary topics of interest are – Chrome/HTML5, Google App Engine, Social APIs, Maps API and more.

For more info about the event & registration, visit the official page.

So are you going to Google DevFest Malaysia 2010?

Google Analytics Master Class 2010

Google-Analytics_174x174 Great News for Google Analytics users in Malaysia & Singapore! Google is holding their 2nd Annual Google Analytics Master Class in Malaysia on Thursday, 11th March 2010 at Hilton Hotel, Kuala Lumpur. The same event will also run in Singapore on the 9th of March 2010.

I’m very happy to see that Google is finally branching out their events of Southeast Asia in Malaysia. Malaysia’s web community is pretty massive & most of the businesses here that even has the tiniest bit of web presence uses products like Google Analytics.

But sadly even though many webmasters have analytics program installed on their site, they never make the effort to learn to use the data that the system gathers for them. Analytics isn’t all about numbers, it takes you a big step further and tells you more than just how many visitors you got on your site at a given time. Google Analytics can give you valuable insight on your sales, conversion, visitor segments, visitor loyalty, stickiness of your content, achieved goals, Traffic sources, traffic generating keywords/ search phrases, landing page performance and more. In fact the use of Google analytics can be so wide that you can literally use the data to do many unconventional things (if you are creative).

How to Join the Google Anlaytics Master Class, Malaysia & Singapore

If you wish to join the Google Analytics Master Class in Malaysia / Singapore, you can head over to their website and RSVP. Google doesn’t have an office in Malaysia, thus they are using some kind of an event management company that will handle your reservations. I have heard on the twitter-verse that many have signed up already but they are yet to get any confirmation from Google (or the company acting on behalf of Google). So I made a call to the number they specified and they confirmed that they will be sending out the confirmation by end of this week. But looks like they still haven’t hit the limit yet. So you can still sign-up by registering on the respective pages:

Malaysia: https://sites.google.com/site/analyticsmasterclass/malaysia

Singapore: https://sites.google.com/site/analyticsmasterclass/singapore

Agenda & Speakers of Google Analytics Master Class

1:30 – 2:00pm Arrival & Registration

2:00 – 2:20pm Keynote Address
Beth Liebert, Product Manager, Google Analytics

2:20 – 2:40pm The Power of Segmentation
Barbara Pezzi, Director Webmarketing & Ecommerce, Swissotel
Learn how Swissotel leverages Google Analytics advanced segments to truly understand its visitors

2:40 – 2:55pm Google Analytics: Powerful. Flexible. Intelligent.
Stephanie Hsu, Google Analytics Specialist, Google
Google Analytics has come a long way in the last 12 months. Learn what new features now make Google Analytics a truly Powerful, Flexible, and Intelligent measurement tool.

2:55 – 3:10pm Taming the HiPPO
Adrian Tan, Director, Online Marketing Services, clickTRUE
Jeff Shi, Assistant Manager, Campaign Operations, clickTRUE
clickTRUE share their secrets on overcoming the demands of the Highest Paid Person’s Opinion (HiPPO) to drive real value for business

3:10 – 3:20pm Shaping the Funnel
Vinoaj Vijeyakumaar, Customer Solutions Engineer, Google Southeast Asia
Learn how Amari Hotels used Google Analytics goal funnel reports to optimise their online sales flow to generate more reservations

3:20 – 3:30pm Optimising AdWords with Google Analytics Data
Iris Cheng, Google Analytics Specialist, Google Asia Pacific
Find out how Google’s own Google Analytics Specialists optimise AdWords campaigns for increased returns on investment (ROI)

3:30 – 3:40pm Mobile Analytics for Plasa.com
Justin Lee, PointStar
PointStar share their experiences working with mobile analytics and insights for Plasa.com, Telkomsel Indonesia’s community portal

3:40 – 3:55pm Tea Break

3:55 – 4:05pm Optimising Raffles Hotels and Resorts
Vinoaj Vijeyakumaar, Customer Solutions Engineer, Google Southeast Asia
Find out how eMarketingEye have helped Raffles Hotel understand and optimise their AdWords traffic with the help of Google Analytics reports

4:05 – 4:20pm Better Landing Pages with Google Website Optimiser
Jon Stona, Regional Product Marketing Manager, Google Asia Pacific
Test different landing page designs with Google Website Optimiser and get more visitors converting on your site

4:20 – 4:30pm Price Testing with GWO – The Holy Grail of Marketing
Rachit Dayal, CEO, Happy Marketer
Happy Marketer share their experiences price testing for Genopal.com with Google Website Optimiser

4:30 – 4:45pm Boomz! Other Data Sources To Help Your Business Succeed
Madona Michael, Account Strategist, Google Southeast Asia
Learn how to augment your Google Analytics insights with Insights for Search, Google Ad Planner, and YouTube Insights

4:45 – 4:55pm Google Analytics Resources
Dinesh Jain, Google Analytics Specialist, Google India
Inspired to start making full use of Google Analytics? Learn more about the available educational resources

4:55 – 5:05pm 10 Things to do Today
Vinoaj Vijeyakumaar, Customer Solutions Engineer, Google Southeast Asia
Stephanie Hsu, Google Analytics Specialist, Google
By now your mind is racing with the possibilities Google Analytics holds for your business. We’ve distilled everything down to 10 actionable items for when you leave our Master Class

5:05 – 5:25pm Panel Discussion and Q&A
Panelists: Beth Liebert, TBD

5:25 – 6:30pm Networking Session

Event Date & Location

Thursday, 11th March 2010
Hilton Hotel Kuala Lumpur
Ballroom A
3 Jalan Stesen Sentral,
Kuala Lumpur, Malaysia 50470

So who is joining me?

Update: An hour after I wrote this post, I received the confirmation email. And I believe most of the people who registered has also received it. They are still encouraging people to sign up. So don’t wait until the last minute, sign up right away.

Google Updates Location Based Search Results

If you like traveling and rely heavily on a search engine like Google for your travel related research then you would probably appreciate Google’s recent efforts in location based search.

For over two years, google is displaying maps of location via Google Universal search directly in the search results page when a user is searching for location based keywords. (e.g. New York, Melbourne).

But now Google has taken this one step further and started displaying pictures alongside the map which gives users a sense of what the place is like in real.

I searched for Kuala Lumpur (the capital of Malaysia) and I was presented with a map of Kuala Lumpur alongside some of the pictures from the city. Clicking on the image took me directly to the google maps page and sort of graphically placed each of the pictures on the map.

Kuala Lumpur - Google location based search

Kuala Lumpur Google Maps

Google News Malaysia

Google has recently launched their Google News for Malaysia providing 14.9 million Malaysian Internet users the latest news from more than 4,500 English news sources, including a wide range of Malaysian media outlets.

Google News for Malaysia is available Live at http://news.google.com.my. With this particular launch Google now has 56 regional editions of Google News available in 20 different languages.

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