Official Google adsense blog reported that Google adsense team is working on a revamped design of three of the Adsense for Content Ad units. The new units are more space efficient and visually appealing for users with the change in the layout of the text.
According to Google, they have done a lot of testing (I’m sure they have) and starting the first revamp initiative with the following ad units:
Leaderboard (728×90): the title, description, and URL are now arranged in rows instead of columns (except in the case when only one single ad is showing)
Medium and large rectangles (300×250, 336×280): the URL is now in the same line as the title
In addition to the layout, Adsense publishers may also see a few minor adjustments made to the font size. For instnace, the font size for the leaderboard with four ads is much more readable now compared to the previous version.
Here is a sample of how they may look like:
My Two Cents: I’m personally very excited about this news from both Advertiser and Publisher stand point. I do like the new design/layout of the Adsense Content ad units and I’m pretty sure that this will have a big positive impact on the CTR. I am yet to see these units popping up anywhere on the web but as I understand, Google is slowly rolling this feature out to all Adsense publishers.
So what do you think of this new ad design? Share in the comments!