Have you ever wished to play around with the search results? Like move it up or down, include things that are not there or remove sites that you find “BS”? Well now you can by using Google’s brand new service – Google SearchWiki.
The official Google blog just introduced this brand new service – Google SearchWiki which is a way for you you to customize the search results by re-ranking, deleting, adding, and commenting on the results directly. With just a click of the mouse you can move the results up/down or you can even add a new site that doesn’t appear in your results. You can now attach small notes to a particular site and also completely remove a site from the results page that you feel don’t belong there. Your modifications will be recorded under your Google Account and will be shown to you every time you do the same search in the future. As you can imagine, SearchWiki is only available to the Google users (while they are signed in).
The changes that you make via SearchWiki will only affect your own searches and not the whole world. So when you make a certain change, its only you who sees that change. But Google says that SearchWiki also is a great way to share your insights with other searchers. You can see how the community has collectively edited the search results by clicking on the “See all notes for this SearchWiki” link.
Watch the following video where Google’s lead engineer of SearchWiki, Amay demonstrates a few ways to use SearchWiki:
My Two Cents
I think this is a good example of how search is becoming very dynamic, social and more personalized. Does this mean that SEO is no longer useful? Well certainly not! In fact SEO is no longer just the on-page and link factors. If you really want to optimize your website for the search engines there are certain bit of ‘social’ elements that you need to pay attention to as well. SearchWiki is certainly a good feature for people who wants to do research on a niche topic – say, once you have gone through a particular site in the SERP you can probably put a little note there or if you come across any spam or irrelevant page you can just remove it from the results page thus it will save you some time when you perform the same search a month later.
However I must warn you that, if you Opt-in to this feature, there is currently no way to Opt-out! (As far as I know). So I’d prefer to stick to the sweet old google for now.