Yahoo! Inc. has reported that they are going to launch three brand new targeting products for brand and performance marketers that are specially designed to help them reach the audiences that matter most when advertising online.
Barry Schwartz at Search Engine Land explains that this will give advertisers the ability to show graphic ads to users based on their previous search history. Advertisers will also be able to target those graphic ads based based on what other web sites that user visited and their actions on those web sites.
As the economy continues to put pressure on advertising budgets, marketers are looking for increased accountability for every dollar they spend. Yahoo!’s new targeting products significantly improve the ability for search and display advertisers to reach their target audience, providing increased efficiency and accountability,” said Michael Walrath, senior vice president, Advertising Marketplaces Group, Yahoo!. “Yahoo! remains incredibly well positioned to meet the growing advertiser demand for performance marketing offerings, and no other company can provide marketers with such scale and expertise across search and display advertising.
The new Ad products include:
Search Retargeting – This will give advertisers the ability to target display advertising based on user search activities and past search history.
Enhanced Retargeting – This feature will allows advertisers to deliver dynamically generated display ads across the Yahoo! network based on user activity on an advertiser’s site.
Enhanced Targeting – This feature will give Advertisers more capability to manage their search advertising campaign, including ad scheduling and demographic targeting within search etc.
You can get more coverage on the Yahoo’s New ad products at Techmeme.