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Yahoo Sponsored Search Improvements 2010

yahoo-search-marketingYahoo will be rolling out two new features for it’s sponsored search program, that will likely give advertisers more transparency & control over their accounts.

Network Distribution Feature: This will let you run ads on Yahoo! search pages, yahoo partners’ sites, or both. If you run your ads on yahoo’s entire network (search & partners), you can now set different bids. This is very similar to how Google Adwords bidding works, where you can choose different bid price for search & content network.

Import Campaign Data from Google Adwords: Since many advertisers are often existing users of Google Adwords, Yahoo is making it easier the Adwords users to bring in their campaign data & settings with them so that they can start at Yahoo more comfortably. Advertisers can import their files by simply clicking the “Import Campaigns” button. Yahoo strongly believes that the the ease of launching campaigns with existing data will encourage more advertisers to use Yahoo! Search Marketing.

Well I have to say that this is indeed a cool feature. Many advertisers doesn’t want to spend the extra time to go through all the steps of setting up an ad campaign. Once yahoo brings out this easy import feature, many adwords advertisers are likely to try out Yahoo’s network.

If you are interested to see how these features will work, check out the video below:


So, what do you think ?