Well personally, I don’t feel that the changes that yahoo made will give them much boost, in terms of getting new users to use their search engine. Probably some of the features may be useful to people who likes to have a ‘start page’ on their browser and are already using Yahoo as their default page.
However for someone like me, who never goes to the Yahoo homepage won’t really feel any difference. What is Yahoo anyway? Is it a search engine? Well to me yahoo just looks like a tabloid, which is cluttered with articles, links and ads. And 8 out of 10 times, those featured articles on the home page are mostly celebrity gossips. If Yahoo really wants to improve their business on search and online advertising, they need to really find out their core objective and purpose of existence and focus on the important areas rather than tapping into everything.
Yahoo is not small by any means, Yahoo is still the world’s most visited website. However they for some reason can’t capitalize on that and slowly slipping away from the real game.
What New in Yahoo’s Homepage?
Nothing ground breaking or earth shattering! It now lets users to add their favorite sites to the left side of the page. This includes popular social media applications such as Facebook and Twitter. Once the new search page is up and running, a user’s favorite applications will also show up on the search page itself. You can also add in your own favorite sites on that list. Once you click on any of the links, it sort of opens the page under a frame within the yahoo page along with a huge banner ad. (Well, I’m not sure whether users would appreciate the ad on that position).
Yahoo now shows the top 10 most searched queries on their home page, which is pretty cool. I guess showing that information on the home page would tempt people to find out more about those topics via Yahoo search.
And thats pretty much it! They have tried to strip down some of the unnecessary stuffs, and made the home page a bit lighter and more organized. However, to me it still looks like an online tabloid and not a “Search Engine”. I don’t think adding these features will actually encourage people to search at yahoo.
I think people will start using Yahoo Search more, if http://search.yahoo.com was their homepage. I have always been a fan of Yahoo Search as they were always the 2nd best in Search after Google. In fact in many cases, when Google failed to give what I was looking for, Yahoo saved me! Now that Bing.com is here, Yahoo’s chances in Search is almost gone – unless they agree to merge with Microsoft. (Personally I think it would be the best thing to do for both the companies).
See the Yahoo Design in Action
Yahoo is slowly rolling out the new design in different regions/countries all over the world. It is already live in US, and most parts of Asia (Malaysia, Singapore — at least) are now seeing a notification on their Yahoo page that sort of asks you to try the new design by clicking on a link. You can try it now by visiting: http://m.www.yahoo.com/
Bonus: Yahoo Easter Egg
Yahoo has still kept their hidden Easter egg on their new home page. Try clicking on the “!” exclamation mark on their logo and see what happens! [You will need to keep your speakers/headphones on…]