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My Thoughts on Twitter @Anywhere

In the recent South by Southwest (SXSW) conference, every single soul was expecting the twitter CEO Evan Williams to finally stand up and announce Twitter’s business plan and how they plan to monetize this sleeping monster with such a big user base and mainstream adaption.

But instead, @ev threw a brand new thing to the crowed called – @anywhere (“AT ANYWHERE”). Now what is this @Anywhere? Well I can hardly tell you much about it as twitter themselves didn’t reveal much about the service other than a very vague intro and some logos of partners who are already on board with this brand new feature of twitter.

twitter-at-anywhere (@anywhere)

What is Twitter @Anywhere?

Twitter @Anywhere is basically a platform that hopes to bring the functionality of twitter on different websites & portal rather then keeping them all confined in one place (Twitter homepage). You can compare this with what Facebook has already done with Facebook connect. Basically facebook connect allows developers to build community around their websites by seamlessly integrating Facebook using the facebook API and leveraging the 400 million users base that Facebook already has. But integrating Facebook connect does require a bit of technical skills and its not everyone’s cup of tea.

However, it seems like Twitter @Anywhere would be very easy to implement. You don’t have to be a developer or need to work with APIs to make it work. They clearly mentioned on their post that Twitter @Anywhere will work by simply throwing in few lines of JavaScript on your website. So sounds like this is going to be more like an embedded object (like the Facebook Fanbox Widget) that will probably be located at the end of articles/blogpost or can even be at the side bar. Using this object, site visitors will be able to follow you or your brand, write a comment about your site or an article, and participate in discussions with other readers. Whatever interaction your readers perform via Twitter @Anywhere, will obviously go back to twitter thus creating possibility of your content to be exposed to a much larger audience.

Twitter Co-founder Biz Stone writes:

Imagine being able to follow a New York Times journalist directly from her byline, tweet about a video without leaving YouTube, and discover new Twitter accounts while visiting the Yahoo! home page—and that’s just the beginning. Twitter has proven to be compelling in a variety of ways. With @anywhere, web site owners and operators will be able to offer visitors more.

So what do you think of Twitter @Anywhere? I know this isn’t a new concept, however I don’t see any reason for anybody to NOT use it.


  • Reply Erik Posthuma |

    It’s great and applaud all efforts to bring online and real life closer. A bit of competition on the online identity front should be good for FB connect.

So, what do you think ?