Saad Kamal

Technorati has came up with their own advertising network called – Technorati Engage. In their official blog they did mention about this network sometime in Octobar, but it seems like now the service is in Public Beta. So if you are a blogger/publisher or an advertiser, you can simply head over to Technorati Engage and Sign up to their network.

What is Technorati Engage?

Technorati Engage is a Advertising Network owned by Technorati that matches bloggers and social media creators with advertisers who want to reach their audiences. Technorati was founded back in 2003 as the first blog search engine and since then they have manged to gather enormous amount of popularity in the blogosphere. As of June 2008, Technorati indexes 112.8 million blogs and over 250 million pieces of tagged social media.

Who will benefit from Technorati Engage?

Basically bloggers who are actively participating in the blogosphere will find this service great as it provides another source of monetization.

Advertisers who are looking to promote their Online or Off-line Businesses will find this service pretty lubricative, as Technorati Engage Marketplace will connect advertisers to the top notch high profile bloggers to the raising star bloggers of the blogosphere.

What are the Notable Features of Technorati Engage?

• Multiple Types of Ads: Technorati Engage Ad Network offers different kinds of ads of different size. Current Ad Formats are 125 x 125 ad units, plain text ads and also a new type of ad called “PhoText” – which can nicely combine text & image together. They come in four sizes (25, 50, 100, and 200 pixels in width).



• Flexibility: The blogger can decide how much they want to charge the advertisers. They can also choose what categories of advertisers that they wish to be shown on their blog.
• Moderation: The blogger can approve or reject an Advertisement before it goes live in the blog.
• Alternative Monetization Option: If Technorati can’t serve an ad and there’s an empty ad unit Technorati will serve CPC ads to the ad position.
• Automatic Ad-Rotation: Technorati has built in ‘ad rotation’ feature where you can serve ads from a variety of advertisers in a single ad box.
• Easy Payment Technorati currently offers payment to publishers is via PayPal, Check or Wire Transfer.
• Big Revenue Share: Whatever money that your blog earns, Technorati will share it in 60:40 ratio. Thus you can keep 60% of the ad sales.

So if you are a publisher, don’t wait up – Signup with Technorati Engage now! If you wish to learn more about their service, read the Publisher FAQ section.

My Two Cents

This is indeed a great news for bloggers, and I’ll definitely try them out. So what do you think about Technorati Engage? Share in comments!