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Posts tagged with: technorati

Twittorati – The Technorati of Twitter

If you are a hard core twitter user then you will love Twittorati, which is a brand new site from the popular media search engine Technorati.

According to Techcrunch’s report, Twittorati pulls in the Tweets published by bloggers from Technorati’s list of Top 100 Blogs, which is basically determined by Technorati’s Authority Ranking. Authority Ranking is calculated via algorithm of inbound links from other blog posts, and weights those based on timing, relevancy and the inbound link’s site source Authority Ranking.


On the home page, they currently have 4 main section to show the most popular links that bloggers link to, the most popular photos, the most recent tweets by the top 100 bloggers and also the top 100 blogs with all the authors twitter profile. If you are looking to follow bloggers from the Internet’s most influential blogs then you should head over to this page.

The twitter feed on their home page, which shows the most recent tweets of the top 100 blogs can be sorted by authority as well as by most recent tweets. Clicking on the name of any of the top blogs in the sidebar nicely groups all the tweets from the authors of that particular blog.

Even though Twittorati is nothing ground breaking, but I think its a decent tool to keep your tabs on the tech industry. You can follow Twittorati on Twitter: http://twitter.com/twittoratinews

Technorati Engage Ad Network (Public Beta)

Technorati has came up with their own advertising network called – Technorati Engage. In their official blog they did mention about this network sometime in Octobar, but it seems like now the service is in Public Beta. So if you are a blogger/publisher or an advertiser, you can simply head over to Technorati Engage and Sign up to their network.

Technorati Engage

What is Technorati Engage?

Technorati Engage is a Advertising Network owned by Technorati that matches bloggers and social media creators with advertisers who want to reach their audiences. Technorati was founded back in 2003 as the first blog search engine and since then they have manged to gather enormous amount of popularity in the blogosphere. As of June 2008, Technorati indexes 112.8 million blogs and over 250 million pieces of tagged social media.

Who will benefit from Technorati Engage?

Basically bloggers who are actively participating in the blogosphere will find this service great as it provides another source of monetization.

Advertisers who are looking to promote their Online or Off-line Businesses will find this service pretty lubricative, as Technorati Engage Marketplace will connect advertisers to the top notch high profile bloggers to the raising star bloggers of the blogosphere.

What are the Notable Features of Technorati Engage?

  • Multiple Types of Ads: Technorati Engage Ad Network offers different kinds of ads of different size. Current Ad Formats are 125 x 125 ad units, plain text ads and also a new type of ad called “PhoText” – which can nicely combine text & image together. They come in four sizes (25, 50, 100, and 200 pixels in width).
  • Technorati Engage Ad Types

  • Flexibility: The blogger can decide how much they want to charge the advertisers. They can also choose what categories of advertisers that they wish to be shown on their blog.
  • Moderation: The blogger can approve or reject an Advertisement before it goes live in the blog.
  • Alternative Monetization Option: If Technorati can’t serve an ad and there’s an empty ad unit Technorati will serve CPC ads to the ad position.
  • Automatic Ad-Rotation: Technorati has built in ‘ad rotation’ feature where you can serve ads from a variety of advertisers in a single ad box.
  • Easy Payment Technorati currently offers payment to publishers is via PayPal, Check or Wire Transfer.
  • Big Revenue Share: Whatever money that your blog earns, Technorati will share it in 60:40 ratio. Thus you can keep 60% of the ad sales.

So if you are a publisher, don’t wait up – Signup with Technorati Engage now! If you wish to learn more about their service, read the Publisher FAQ section.

My Two Cents

This is indeed a great news for bloggers, and I’ll definitely try them out. So what do you think about Technorati Engage? Share in comments!