Super Bowl XLIV is one of the most important game of the year out of all events on the American sports landscape where advertisers pay millions for a 30 seconds of your time on the big screen.
YouTube has just announced the launch of a dedicated Super Bowl ad channel at youtube.com/adblitz, which will allow viewers to vote on the commercials immediately after they air on TV.
The channel is sponsored by the car manufacturer Kia Motors and is a one-stop shop for everything Super Bowl-related. As soon as the ad is aired on the super bowl, the video will also go out on this particular channel on youtube where everybody can vote and comment. The top rated commercial will be featured on the YouTube homepage on Thursday February 18th.
[Source: Youtube Blog]