Microsoft Advertising Insights is basically a new show for Online advertisers (The first episode was released on 7th November), where the host Jason Yormark along with some other people from the Microsoft Advertising community team cover all things related to digital advertising, primarily focusing on search marketing. He talks about the current state of the industry, what’s happening behind the scenes with Microsoft Advertising (adCenter in particular), and delivers some useful information that can help you with your search campaigns.
In the latest Thanksgiving edition of Microsoft Advertising Insights, Jason got hold of Matt Van Wagner, President of Findmefaster.com at SMX East. Matt shares a very interesting story of a new advertiser in PPC and how that advertiser was able to grow her small business, discover a new market & ideas by simply being visible in the Search Engine.
Its just a 10 mins+ podcast but has some really useful information for the new advertisers who are thinking of trying out PPC in this holiday season.
In the podcast, Matt also shares some bonus tips for managing small PPC campaigns & also refers to a very interesting Keyword research tool called – Microsoft adCenter Add-in Beta for Excel 2007.
This tool has been there for quite a while and it is very easy to use and can really contribute to your keyword research effort. Its a 100% free tool from Microsoft Advertising and as long as you have Microsoft Excel present in your system, you should be able to run it without any problem.
So Listen to this week’s Microsoft Advertising Podcast, if you are interested to learn more about how following some simple steps has helped a small business to grow its customer base & also expand its target market.
Direct download: http://www.adcentercommunity.com/podcasts/11_25_08.mp3
Or Just head over to Microsoft Advertising: Insights for details.