freaks lovers now has the ability to Opt-out of Google Analytics tracking on a browser level. Last week Google announced on a blog post that google analytics team is currently working a browser based plugin that can totally give user control to opt-themselves out from being tracked by Google Analytics. This way users can feel more comfortable about their privacy and can refuse to share any information with the site owners that runs the Google analytics program.
Google already collects massive amount of data about all of us when we are searching the web. But they have been always been upfront about what data they collect. See the video below by Maile Ohye, a support engineer of Google. She pretty much explains what basic data Google collects every time you search the web using Google. She also explains why its important for Google to store certain information on their servers to give users a better search experience.
But none of these so called stored information is actually ‘personal information’. For instance, its not your name, social security number or your credit card number. But still Google has been bashed over an over again about ‘Privacy’. I agree that Google probably knows more about us than anybody else, however we all choose to share that information with them! We live in a very open world.
In fact anybody who has a facebook account shouldn’t even talk about ‘privacy’! You have probably put up all sorts of information up their and sometimes without you even knowing things that you assumed to be ‘private’ becomes public. Not that facebook does this willingly, but it has happened before. And its likely that as we move forward more data about us will be public (e.g. Does PleaseRobMe.com ring a bell?).
I think Google is creating this whole GA Opt-out browser addon, just for their own strategic advantage. They know very well that no one will go through the trouble of installing it anyway. But at least when they get into those big privacy battles, they can show that they do ‘care’ about privacy and users have an option to be totally private.
But I think people needs to change their mentality a bit here. On the internet there is NO PRIVACY. If you care too much about your privacy, you shouldn’t be using the internet. Because your ISP is probably already recording more information that you can possibly imagine.
But do you actually care? I don’t!