I just stumbled upon Google Marketer’s Playbook – which is basically a series of educational talks where Googlers discuss strategies for getting the most out of AdWords and other Google products such as Google Analytics and YouTube. Basically these videos were shot some time in April 2008 during the ad:tech digital marketing conference. The videos [...]

Tamar Weinberg at Search Engine Roundtable reports that Google has recently published yet another guide, and this time its about Pay Per Click advertising. In this guide Google gives PPC advertisers some Top tactics for using AdWords during a Recession or economic downturn. Here is an outline of the things that the guide elaborates on: [...]

Microsoft Adcenter Community has just released their Thanksgiving edition of Microsoft Advertising Insights – the official podcast of Microsoft Advertising. Microsoft Advertising Insights is basically a new show for Online advertisers (The first episode was released on 7th November), where the host Jason Yormark along with some other people from the Microsoft Advertising community team [...]

Well its probably not new when an Actor in a Hollywood movie is probably is some sort of ‘identity crisis’, wants to find out more information about some weird ‘virus’ or looking up information about a serial killer — and they all turn to Google.com and always seems to find the answer in matter of [...]