Yahoo will be rolling out two new features for it’s sponsored search program, that will likely give advertisers more transparency & control over their accounts.
- Network Distribution Feature: This will let you run ads on Yahoo! search pages, yahoo partners’ sites, or both. If you run your ads on yahoo’s entire network (search & [...]

Your customer is always searching for you online, and even though you have your Pay Per Click Advertising campaign running – they may not find you! Google Inside Adwords blog has recently posted a video, highlighting some of the best practices of writing your Google Adwords Ad copy. [If you are viewing this via Email [...]

Wouldn’t it be great if your paid search becomes both relevant & visual? Well I guess we don’t have to wait any longer for that to happen. Techcrunch has just reported that the visual search engine startup – Searchme has launched their own version of Paid Advertising Program called AdView.

The only difference between Google’s [...]

Yahoo! Inc. has reported that they are going to launch three brand new targeting products for brand and performance marketers that are specially designed to help them reach the audiences that matter most when advertising online.
Barry Schwartz at Search Engine Land explains that this will give advertisers the ability to show graphic ads [...]

The official Google adwords blog has notified that starting from 24th February 2009, Google will implement a change to their current AdWords policy in regards to having multiple display URL domains in a single ad group.
Emel Mutlu, Inside AdWords crew writes:
In an effort to provide more relevant results and a high quality experience [...]

I just stumbled upon Google Marketer’s Playbook – which is basically a series of educational talks where Googlers discuss strategies for getting the most out of AdWords and other Google products such as Google Analytics and YouTube.
Basically these videos were shot some time in April 2008 during the ad:tech digital marketing conference.
The videos [...]

Tamar Weinberg at Search Engine Roundtable reports that Google has recently published yet another guide, and this time its about Pay Per Click advertising.
In this guide Google gives PPC advertisers some Top tactics for using AdWords during a Recession or economic downturn.
Here is an outline of the things that the guide elaborates on:

Focus your ads [...]