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Posts tagged with: ppc videos

Improve Your PPC Ad Copy to Attract More Eyeballs

Google Adwords Ad Copy Optimization

Your customer is always searching for you online, and even though you have your Pay Per Click Advertising campaign running – they may not find you! Google Inside Adwords blog has recently posted a video, highlighting some of the best practices of writing your Google Adwords Ad copy. [If you are viewing this via Email – click here to watch the video]

Write Better Pay-Per-Click Ads – Follow Google’s Guideline

  • Use your keywords in the ad text as it will appear in bold when your potential customer performs a search using those keywords.
  • Be specific when creating your ad. An Ad that is very general in nature is less likely to do well compared to an ad which is very specific.
  • Include a Special Officer or Unique selling point in your ad copy. Example – 10% discount, Free home delivery etc.
  • Include a call-to-action in your ad. Think about what would you want your customers to do after they see your ad and state that clearly in your ad copy. Example – Buy now while stock lasts!, Request a Free Quotation etc.
  • Make your ad text inter capitalized. Capitalize the first letter of each word in your ad copy as it looks more professional and has more chances of being seen and clicked.
  • Don’t take your customer to your home page once they click on your ad. Instead take them to a specific landing page that supports your ad copy and the product that you are selling.

Google AdWords Display Ad Builder Videos

google-adwords-display-ad-builderThe official Google Adwords blog has just released a series of How-to videos for their Display Ad Builder.

Some of the topics covered on the videos are:

  • How to access the feature in AdWords
  • How to search for the display ad templates that are right for you
  • How to create an ad
  • How to create an ad with no images required
  • How to copy ads across ad groups
  • Full product tutorial

You can check out all the videos here.


Google Marketer’s Playbook Videos

I just stumbled upon Google Marketer’s Playbook – which is basically a series of educational talks where Googlers discuss strategies for getting the most out of AdWords and other Google products such as Google Analytics and YouTube.

Basically these videos were shot some time in April 2008 during the ad:tech digital marketing conference.

The videos are quite lengthy, But they are pretty informative and you can take away a lot of golden nuggets from here. So here goes! (If you are reading this via RSS/Email Please go here to watch the videos).

Optimization Strategies – Part 1 by Paul Coutts

Optimization Strategies – Part 2 by Geoffrey Stirling

Measuring &Tracking for Success – by Ashish Vij

Increase Your Advertising Reach – by Nicole Resz

Online Video Advertising – by Ryan Hayward & Robert Victor