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Posts tagged with: Pay Per Click

Google Search-Based Keyword Tool for PPC

The Official Adwords blog just announced that they have released another tool called Search-based Keyword Tool (beta). With the help of this brand new tool an Advertiser can now make a better sense of what his potential customers are searching for and which keywords he should advertise on.

How Does Google Search-Based Keyword Tool Works

Barry Schwartz at Search Engine Land has already done a more detailed review of Google Search-Based Keyword Tool.

What it does is, basically it looks at your pages and finds out keyword that people are searching for in the Google Search engine but you are not targeting them in your Adwords Campaign. Baris Gultekin who is the Business Product Manager of Google Search-Based Keyword Tool told SEL that the value in this unique tool is that it gives advertisers a look at keywords that they are currently not targeting, that might bring in a positive ROI to the campaign. For example, a site that sells watches can use this tool to find a popular model or brand that they are currently not advertising for but has a lot of positive amount of searches in the search engine.

Trevor Claiborne at Inside AdWords Blog explains:

….you know that the Google search engine starts with searches conducted by users and helps them find relevant pages. But for keyword targeting, what you want is a tool that goes in the opposite direction by starting with your pages and identifying keywords that potential customers are searching on to find your products or services. The Search-based Keyword Tool does exactly this, leveraging search query data relevant to your website’s content. In other words, this new tool gives you keywords that are highly relevant to your site but are not part of your AdWords campaigns. This helps you take advantage of missed opportunities.

The Search-based Keyword Tool is currently available to advertisers of only US and UK. Google will be expanding to additional languages and more countries in the near future. You are welcome to try this tool out at http://www.google.com/sktool, and give the Adwords team your useful feedback.

My Two Cents

This is an excellent addition to the Google Adwords Tool family. I think this tool can also be used for competitive analysis. So if you have a strong competitor on your niche who spends a lot of money in adwords and sort of kills the whole market, you can easily run this tool on that domain and find out which keywords are they missing out and thus you can bid on those (at a low bid cost) and get all the traffic.