Official Google Mobile Blog is reporting that, Adwords advertisers can now target their ads to the Mobile users of Android, Iphone or any other mobile devices that support full HTML.
The ads can basically redirect to a desktop landing pages so you don’t need to create individual mobile landing pages or special ads in mobile formats. The ads will have many of the same benefits as Google’s standard mobile ads. For instance it will continue to deliver mobile-specific calls-to-action and reach mobile users that are searching with their phones more than ever — especially during the holiday season.
More discussion at Techmeme.