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Posts tagged with: marketshare

Google Bites on 72% of US Search Market

Hitwise has recently released the search market share report for United States. It looks like Google had a pretty steady month with 1% increase in market share, making them number 1 again with almost 72% overall US search market share in November 2009.

Yahoo and bing’s share fell by 7% overall where as ASK’s market share increased by 1 percent.

The Big Question

So now the question is, if that 7% of Yahoo & Bing didn’t go to Google (since their market share was steady from Oct to November) where else could they possibly go?

Is it possible that the whole traditional search economy is sort of breaking and people are moving towards ‘social search’? For instance, previously when someone had a question they would search in Google but now they just send a tweet and within minutes they get 20 real people answering that question rather than a robot (‘crawler’) trying to return relevant pages that may or may not have your answer!

What do you say?

Here is the complete Hitwise Chart of growth/decline of search share for all major four search engines:

Search-Market-Share