This is a guest post written by Paul Wallis of Webprofits.com.au, an online marketing agency based in Australia. Full Author Bio can be found at the end of the article. There are two basic types of blogging- Productive and unproductive. A productive blog is properly targeted to its market. An unproductive blog misses its targets [...]

This is a Guest Post by Michael Jenkins, Director of Shout Web Strategy. Shout is an online marketing agency based in Melbourne, Australia that is specialized in Search marketing, conversion rate optimization and web usability testing and more. You can read more of their articles in the Shout Blog. No matter how big or small [...]

Yahoo will be rolling out two new features for it’s sponsored search program, that will likely give advertisers more transparency & control over their accounts. – Network Distribution Feature: This will let you run ads on Yahoo! search pages, yahoo partners’ sites, or both. If you run your ads on yahoo’s entire network (search & [...]