Saad Kamal I mostly write about Tech/Web/Mobile

Google Adwords has announced today that they have stepped into the growing market of online display advertising.

They have released the AdWords display ad builder, that lets advertisers like you create very professional looking display advertisements in AdWords without needing to hire a graphics designer or start from scratch. If you always wanted to expand your horizon of online advertisement from the conventional text ad campaigns, or if you’ve been looking for an easier way to make display ads, this tool can really help.

So how difficult is it to build a display ad using Google’s New Tool? Just like any other Google product, they’ve done their level best to make it as simple as clicking few buttons. Just a few clicks here and there and you too will be on the path of becoming the creative director of your own online advertising company. Google Adwords team has put together a short video demonstrating how to create your first ad:

We’ve also put together a short video demonstrating how to create your first ad:

And if this doesn’t satisfy you, you can have a ore detailed look by watching a much longer version of the tutorial.

To start creating your display advertisements right away, simply click Display Ad Builder on the Create an ad page within a new or existing campaign in your Google AdWords account. If you want to learn more about creating, optimizing and running display advertisements, check out the new Display Ads 101 tutorial.

My Two Cents

Well its seems like Display Ads are back in Business! Just few days back I have Myspace MyAds was launched which lets advertisers to create display advertisements for Myspace. Google seem to have picked up the trend of Display ads quickly, as many marketing analysts has said that display ads are “back with a vengeance.”

Is contextual Ads dying off slowly? What do you think? Reply in comments!

What others Think about Google Adwords Display Ads:

Everything Old Is New Again: Google AdWords Launches Display Ads: ReadWriteWeb

Google launched Banner Ad Builder: John Nousis.com

Google has recently announced the release of their new version of Google Adwords Editor 6.5.  This brand new version introduces a cool new tool called Keyword Opportunities which will help you generate ideas for search keywords to target.

What is Adwords Editor?

AdWords Editor is simply a FREE downloadable software from Google that you can use to manage your AdWords campaigns instead of going to the adwords website to make your changes. Its biggest advantage over the Web based version adwords page is that it’s a lot faster. That’s a must have software for people who needs to manage large campaigns with a ton of keywords and lots of ads, landing pages, etc.

If you’re an existing Adwords editor user, you will be prompted to with an auto-update (all your campaigns, ad groups, settings, etc will be retained). If you are user of Google AdWords but never used AdWords Editor before, you can download the AdWords Editor 6.5 here (17 Mb).

Major Highlight of The Adwords Editor 6.5 – Keyword Opportunities tool

Keyword Opportunities tool basically helps you generate ideas for search keywords that you can target in your PPC campaign.

You can use the simply use expansion feature to generate keyword ideas.You’ll get a list of potentially related keywords with a 0-5 score for search volume and advertiser competition. You can also use the multiplier feature to combine 2-3 sets of lists to create new key phrases.

My Two Cents

I personally use Google Adwords Editor and find it pretty useful. However there so called new feature “Keyword Opportunities” isn’t really something new. It works exactly like the Google Keyword Tool (Web based), and in fact the web based tool is more detailed and should be used for extensive research. The only thing new in keyword opportunities tool is probably the multiplier feature; currently they don’t have it in the web based version. But overall i think its a good software to have, so if you haven’t tried it yet – Download Google Adwords Editor 6.5 now! Remember, its a 100% Free software from Google to manage your Adwords Account. Let me know how you find the software in the comments.

TechCrunch recently reported that Google has started to experiment with advertisement next to their image search results. Well honestly, this isn’t a big surprise, since Google announced back in May that they intend to test display ads in their search engine.

Checkout the screen shot below and notice how a Guinness Logo is appearing next to a Targeted ad where NHL Buffalo merchandise is being sold on a search for buffalo logos. I’m not sure why they are using a Guinness logo as a part of the ad, maybe its a glitch… only time will tell.

Here’s the screen shot:

There are currently different formats and positions for the ads, which combine a small image with a standard text ad. Google Operating System reports that Steve Poland has spotted a blended ad that looked deceivingly similar to an image result.
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