Google’s VP of Search, Marissa Myers was once asked, about Google’s common practice of keeping everything in Beta. In her reply she mentioned that when it comes to software ‘beta’ basically refers to something that is incomplete or in other words ‘buggy’. But Google looks at the whole thing very differently; As the life cycle of the web services that Google comes up with is always evolving so they never consider it as the final product. At that time, I was wondering why don’t they put Google search under beta? It’s also always changing & improving every day!
Gmail has been in Beta for over 5 years, so why go out of Beta now? Matthew Glotzbach, director of product management for Google Enterprise, said on reply that the beta tag “just doesn’t fit for large enterprises that aren’t keen to run their business on software that sounds like it’s still in the trial phase. Google basically sells a bundle of its applications, including Gmail, Calendar and Docs, to businesses via Google Apps. Businesses don’t like the idea of buying something that is not ‘complete’ (or in Beta).
So basically by lifting of the beta label, Google’s paying customers will be happy. But if you are a regular users who wants to see Gmail in beta forever, You can simply go to “Labs” under “Settings” and choose the “Back to Beta” option, which restores the little “beta” label to the logo. Funny isn’t it?