The official Google Adwords blog has just released a series of How-to videos for their Display Ad Builder. Some of the topics covered on the videos are: How to access the feature in AdWords How to search for the display ad templates that are right for you How to create an ad How to create [...]

I just stumbled upon Google Marketer’s Playbook – which is basically a series of educational talks where Googlers discuss strategies for getting the most out of AdWords and other Google products such as Google Analytics and YouTube. Basically these videos were shot some time in April 2008 during the ad:tech digital marketing conference. The videos [...]

The Official Adwords blog just announced that they have released another tool called Search-based Keyword Tool (beta). With the help of this brand new tool an Advertiser can now make a better sense of what his potential customers are searching for and which keywords he should advertise on. How Does Google Search-Based Keyword Tool Works [...]

Today Barry Schwartz at Search Engine Land reported that Google is now showing images in Google’s online advertising platform adwords. For instance, if you search for bluenile in Google Search, most of the time it returns a search ad for Blue Nile on the top of the SERP. However This is not a regular search [...]

Google Adwords has announced today that they have stepped into the growing market of online display advertising. They have released the AdWords display ad builder, that lets advertisers like you create very professional looking display advertisements in AdWords without needing to hire a graphics designer or start from scratch. If you always wanted to expand [...]