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How to Position your Blog in the Market the ‘Right Way’

positioning your blog in the market the right way

This is a guest post written by Paul Wallis of Webprofits.com.au, an online marketing agency based in Australia. Full Author Bio can be found at the end of the article.

There are two basic types of blogging- Productive and unproductive. A productive blog is properly targeted to its market. An unproductive blog misses its targets regularly. If you’re a typical commercial blogger, there’s no midpoint. You need to connect with your market effectively and constantly. That means you need to provide information which is useful to your audience and in touch with the most interesting and important issues on the market.

Blogging and Marketing Basics

There’s a basic concept in marketing which defines exactly what all blogs need, and it’s called “Positioning”. For blogs, this includes:

  • Information type, value and quality
  • SEO placement
  • Currency of information
  • “Brand identity”, the process of establishing a presence in your market

The positioning is the public face of your blog, and it’s also your primary point of sale for your commercial interests. It’s also the means of accessing your blog and an interest generator.

For example:

If your blog is about web design:

  • Information type: Value and quality is critical to an audience which will be largely comprised of experts. Your position in this case has to be a source of good information, created to meet the standards and expectations of your demographic.
  • SEO placement: Page rankings in a specialized field have to be earned, using good quality, relevant keywords, and good quality links.
  • Currency of information: In a specialist field, your information must be current, not material the audience has already seen. Stale blogs tend to be ignored.
  • Branding: “Brand identity” is the development of your positioning, establishing your own identity and enhancing the image of your blog.

The Big Don’ts of Marketing and Blogging

It must be noted at this point that blog positioning can go backwards, as well as forwards. There are some very serious “Don’ts” in blog marketing related to positioning:

  • Don’t get repetitive. This is fatal, and simply turns off the audience.
  • Don’t get stuck on a single line of information in your blog. Cover as many related fields as possible.
  • Don’t use lower quality materials in your blog. Keep up your standards, and you’ll keep your audience. If you’re outsourcing materials, get them from the best suppliers and freelancers.
  • Don’t assume your readers will read anything. They won’t. They’ve got the whole world to choose from. Your market position needs to be maintained, or it will inevitably deteriorate.

The Do’s of Marketing and Blogging

To develop and reinforce your blog:

  • Maintain interest: Use new materials, new forms of presentation and new ideas.
  • Ask for feedback: You need feedback to know what’s working and what’s not. Make sure you have a healthy interaction with your audience at all times.
  • Be creative and innovative: If you’ve got a new idea you’d like to try, do it. This stops you going stale, too, and it will generate a lot of interest.

The best blogs are fun, interesting and well positioned in their fields. Get your positioning right, and your blog will always be popular.

About the Author
Paul Wallis is an award winning professional freelance writer, and does a lot of writing in the SEO field. He works in the US, Canada, Australia and Belgium. He’s published 12 books on lulu.com and some of some of his other work can be found at Digital Journal.


Blogger Template Designer – Make your Own Blog Template

blogger template designerIn early march, Google released a beta version of Blogger Template designer – an intuitive system to customize your templates on the fly with easy to use features and pretty much just drag-and-drop. Yesterday Google opened up the Blogger template designer to everyone! It has already created a lot of buzz and all the bloggers who use Google’s Blogger/Blogspot to host their blogs are simply loving it.

What is Blogger Template Designer?

Well just watch the video here. You will be amazed to see what it can do!

Highlights of Blogger Template Designer

There are a gazillion blogs out there and majority of them look just the same. Why? Because most of the blogging platform doesn’t make it easy to customize the look and feel of the blog. Of course there are templates available, but its hard to make edits on them if you are not a code wiz. SquareSpace really saw this as an opportunity and made a wonderful service that lets anybody to start a blog with a really cool and almost ‘unique’ design, without having to worry about coding, hosting or anything at all. But it didn’t get a lot of traction among the general bloggers who wants to blog about their cat or their hair for instance. The reason being, the service isn’t free and its not even cheap.

Google’s Blogger on the other hand is a free service and used by millions of people. However it had a lot of limitations in terms of what you could do with the design and layout. Those limitations made a lot of people to switch to other platforms like wordpress. But with the introduction of this new template designer, newbie bloggers might prefer to stick to Blogger for now.

With the Blogger Template Designer, you can create your own blog designs through:

19 Awesome looking templates. You can now quickly give your blog a great new look by selecting one of the new templates.

Finally, CSS Support! Designs are completely defined in CSS (Cascading Style Sheets), meaning that any design can be applied to any blog layout, making templates more flexible and unique.

Lots of Free Stock Images for your blog. Google has partnered with iStockphoto to offer you hundreds of gorgeous background images at zero cost.

One Master control over your design colours. With other platforms, users have to define every color in their blog separately, making changing the color theme of your blog a tedious task. The Blogger Template Designer lets you change all the colors in your blog at once, by changing the Main color theme.

Real time preview. You can watch your blog update as you create your template design via the real time preview feature.

Complete control. Under the advanced tab, you can override a design’s CSS and enter your own CSS in the editor and see your blog’s preview updated in real time.

Cross-browser support. Blogger handles cross browser support for you, so you don’t have to. Your blog will work perfectly in Firefox, Internet Explorer, Chrome and other major browsers.

and many more…

Lets Try Blogger Template Designer

Anyone can try out the template designer here. If you like your design, you can apply it to a new blog or to an existing blog. You can also try the Template Designer on your blog (Design > Template Designer).

Here are some Tips from the Blogger Team

  • You can get your links to match a background image quickly by using the Background panel’s “Main color theme” to adjust all of your blog’s colors at once. This works particularly well with Simple’s second design.
  • If you have a three-column footer, you can fit in several gadgets to interest your readers after they’re done reading your post.
  • If you’re using our new Pages feature, put the Page List gadget in the wide section at the top of your blog.
  • Many of the patterns in the background image picker are semi-transparent, to let your blog’s background color show through. Look for the “transparency page curl” to see which patterns these are.
  • The Attribution gadget (added to the footer by all new templates) is there to give credit not just to the designer and artist of the background image, but to you as well. Edit its settings by clicking “Edit” on Layout > Page Elements to add your own authorship or copyright information.

So do you like the Blogger Template Designer? Share your experience with me!