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Posts tagged with: adwords

Improve Your PPC Ad Copy to Attract More Eyeballs

Google Adwords Ad Copy Optimization

Your customer is always searching for you online, and even though you have your Pay Per Click Advertising campaign running – they may not find you! Google Inside Adwords blog has recently posted a video, highlighting some of the best practices of writing your Google Adwords Ad copy. [If you are viewing this via Email – click here to watch the video]

Write Better Pay-Per-Click Ads – Follow Google’s Guideline

  • Use your keywords in the ad text as it will appear in bold when your potential customer performs a search using those keywords.
  • Be specific when creating your ad. An Ad that is very general in nature is less likely to do well compared to an ad which is very specific.
  • Include a Special Officer or Unique selling point in your ad copy. Example – 10% discount, Free home delivery etc.
  • Include a call-to-action in your ad. Think about what would you want your customers to do after they see your ad and state that clearly in your ad copy. Example – Buy now while stock lasts!, Request a Free Quotation etc.
  • Make your ad text inter capitalized. Capitalize the first letter of each word in your ad copy as it looks more professional and has more chances of being seen and clicked.
  • Don’t take your customer to your home page once they click on your ad. Instead take them to a specific landing page that supports your ad copy and the product that you are selling.

Yahoo Sponsored Search Improvements 2010

yahoo-search-marketingYahoo will be rolling out two new features for it’s sponsored search program, that will likely give advertisers more transparency & control over their accounts.

Network Distribution Feature: This will let you run ads on Yahoo! search pages, yahoo partners’ sites, or both. If you run your ads on yahoo’s entire network (search & partners), you can now set different bids. This is very similar to how Google Adwords bidding works, where you can choose different bid price for search & content network.

Import Campaign Data from Google Adwords: Since many advertisers are often existing users of Google Adwords, Yahoo is making it easier the Adwords users to bring in their campaign data & settings with them so that they can start at Yahoo more comfortably. Advertisers can import their files by simply clicking the “Import Campaigns” button. Yahoo strongly believes that the the ease of launching campaigns with existing data will encourage more advertisers to use Yahoo! Search Marketing.

Well I have to say that this is indeed a cool feature. Many advertisers doesn’t want to spend the extra time to go through all the steps of setting up an ad campaign. Once yahoo brings out this easy import feature, many adwords advertisers are likely to try out Yahoo’s network.

If you are interested to see how these features will work, check out the video below:


Google Adwords – Change in Display URL Policy

google-adwords-url-policy-updateThe official Google adwords blog has notified that starting from 24th February 2009, Google will implement a change to their current AdWords policy in regards to having multiple display URL domains in a single ad group.

Emel Mutlu, Inside AdWords crew writes:

In an effort to provide more relevant results and a high quality experience for our users, we’ve made the decision to disallow multiple display URL domains within a single ad group. Going forward, all display URLs within an ad group must have the same top-level domain

Which Advertisers will be affected by this change?

Advertisers who are using multiple/different display URL Domains on the same Ad Group on a campaign will be affected. So for instance, if you have an Ad group (i.e. Ad Group 1), with many different kinds of Display URL of one single domain that you are likely to be safe.

So the following Display URLs would be fine for a particular Ad Group:

www.example.com
www.example.com/product
product.example.com

However, if your Adgroup has display URLs showing multiple domains then you will be affected by this new change in policy.

For example the following Display URLs won’t be accepted, if used under one single Adgroup:

www.example.com
example.product.com (The Domain here is different – Product.com. You can only use ONE domain per Adgroup)
www.product.com

What should Advertisers Do?

If for some reason you need to have multiple domains in the Display URLs, you can simply create a separate Ad group for that purpose. Just make sure that you don’t have different display URL domains on a single ad group.


Google Adwords Tactics for Tough Economic Conditions

Google Adwords TacticsTamar Weinberg at Search Engine Roundtable reports that Google has recently published yet another guide, and this time its about Pay Per Click advertising.

In this guide Google gives PPC advertisers some Top tactics for using AdWords during a Recession or economic downturn.

Here is an outline of the things that the guide elaborates on:

  1. Focus your ads on low prices and savings.
  2. Use value-related keywords.
  3. Make sure your ad groups are targeted and relevant.
  4. Don’t waste money on irrelevant clicks.
  5. Make it easy for customers to buy.
  6. Focus your money on your high performers.

So Check out the Google’s Adwords Top Tactics for Tough Times.


Google Adwords Ad Quality Videos

Inside Adwords blog reports that they have released two instructional videos that can walk you through the basics of Ads Quality and the transition to first page bids.

Ads Quality – Getting Down to the Basics

This video basically goes over the Ads Quality Basics. Once you watch it you will get some general introduction to Ads Quality, including a sweet overview of Google Adwords Quality Score and answers to some frequently asked questions about Ads Quality. If you have absolutely no idea of how this whole Quality Score thing works, This is a MUST watch video for you.

Quality-based Bidding Improvements

This video will give you more details on the recent changes made to the Ads Quality. If you wish to know more about how the change from inactive keywords to first page bids affects your campaigns, you should really take some time to watch this.

So if you have any specific tips for improving Adwords Quality score you can also share them in comments! Enjoy the Videos!