Yahoo will be rolling out two new features for it’s sponsored search program, that will likely give advertisers more transparency & control over their accounts.
- Network Distribution Feature: This will let you run ads on Yahoo! search pages, yahoo partners’ sites, or both. If you run your ads on yahoo’s entire network (search & [...]

Your customer is always searching for you online, and even though you have your Pay Per Click Advertising campaign running – they may not find you! Google Inside Adwords blog has recently posted a video, highlighting some of the best practices of writing your Google Adwords Ad copy. [If you are viewing this via Email [...]

The official Google adwords blog has notified that starting from 24th February 2009, Google will implement a change to their current AdWords policy in regards to having multiple display URL domains in a single ad group.
Emel Mutlu, Inside AdWords crew writes:
In an effort to provide more relevant results and a high quality experience [...]

Tamar Weinberg at Search Engine Roundtable reports that Google has recently published yet another guide, and this time its about Pay Per Click advertising.
In this guide Google gives PPC advertisers some Top tactics for using AdWords during a Recession or economic downturn.
Here is an outline of the things that the guide elaborates on:

Focus your ads [...]

Inside Adwords blog reports that they have released two instructional videos that can walk you through the basics of Ads Quality and the transition to first page bids.
Ads Quality – Getting Down to the Basics
This video basically goes over the Ads Quality Basics. Once you watch it you will get some [...]