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Posts tagged with: Advertising

Adsense Content Ad Units Revamped!

Official Google adsense blog reported that Google adsense team is working on a revamped design of three of the Adsense for Content Ad units. The new units are more space efficient and visually appealing for users with the change in the layout of the text.

According to Google, they have done a lot of testing (I’m sure they have) and starting the first revamp initiative with the following ad units:

Leaderboard (728×90): the title, description, and URL are now arranged in rows instead of columns (except in the case when only one single ad is showing)
Medium and large rectangles (300×250, 336×280): the URL is now in the same line as the title

In addition to the layout, Adsense publishers may also see a few minor adjustments made to the font size. For instnace, the font size for the leaderboard with four ads is much more readable now compared to the previous version.

Here is a sample of how they may look like:

google-content-ad

My Two Cents: I’m personally very excited about this news from both Advertiser and Publisher stand point. I do like the new design/layout of the Adsense Content ad units and I’m pretty sure that this will have a big positive impact on the CTR. I am yet to see these units popping up anywhere on the web but as I understand, Google is slowly rolling this feature out to all Adsense publishers.

So what do you think of this new ad design? Share in the comments!


Facebook Suggests Ad Copy for Advertisers

Facebook has started to test out a new feature in Facebook advertising platform called “Suggest an Ad” which supposedly auto creates an ad copy by pulling in text and pictures from the advertiser’s URL that he wants to advertise for.

The “Suggest An Ad” button was first spotted by Jens Wiese in Germany, and it seems like the feature is in a very early test phase.

I logged in to my Facebook Advertising account and didn’t see that feature present yet. Facebook is known for testing out new products and features on a small subset before rolling it out to everyone, so I assume that this is another one of their tests.

While I am not sure if having this new feature will actually boost Facebook’s ad sales dramatically, but new advertisers might find this feature useful if they are clueless about ad copy and has no experience whatsoever with online advertising.

So I’ll keep an eye on this feature and will write about it again when I know more.


Apple iAd Mobile Advertising Platform [Official]

apple-iad-mobile-advertisingApple has just officially announced their new iAd Mobile advertising platform in the iPhone OS 4.0 event in San Francisco. Previously many have speculated that apple is baking their own mobile advertising platform in the oven for sometime after acquiring the mobile advertising company Quattro Wireless for massive $275 million early this year.

What is Apple iAd ?

Apple iAd is Mobile Advertising platform for the iPhone OS4 which will eventually power all the iPhone 3GS, iPod Touch (3rd gen onwards) & of course the most talked about iPad. iAd will be a built directly onto the core OS thus developers will be able to use that platform to monetize the apps that they make for all the apple mobile/handheld products.

Steve Jobs raised an interesting point about mobile advertising, he says – unlike personal computers where people go to a search engine to search for stuff most of the time, on a mobile device they are always inside different apps! So advertising on search isn’t very relevant when it comes to mobile advertising.

The average user spends over 30 minutes using apps on their phone. If we said we wanted to put an ad up every 3 minutes, that’d be 10 ads per device per day — about the same as a TV show. We’re going to soon have 100m devices. That’s a billion ad opportunities per day! This is a pretty serious opportunity, and it’s an incredible demographic. But we want to do more than that. We want to change the quality of the advertising. We’re all familiar with interactive ads on the web. They’re interactive, but they’re not capable of delivering emotion

Right now there are thousands of Free mobile apps out there which are ad supported. However most of these ads are poorly designed and doesn’t engage the users. One of the biggest issue previously was – there wasn’t any multitasking on the iPhone OS. So basically if a user takes an action on the ad it would totally interrupt/close whatever the user was doing previously. However iAd can now totally take the advantage of the the new iPhone OS4 Multi Tasking feature and deliver ads that are Interactive & also deliver emotion.

What is in it for Mobile App Developers?

With the launch of this platform, apple will run some sort of advertising inventory. Thus if you are an app developer, you can be sure to find advertisers for your app. Also this might push the ‘freemium’ model more, as developers would want to stop charging for apps to get more user base and eventually make the money off from advertising via iAd platform. Most importantly Apple is being very transparent about the revenue sharing of iAd, 60% of what advertisers pay will go to the publisher/developer of the app.

What is so new about iAd Platform?

You must be thinking, why is this any cooler than the other mobile advertising that you may have already experienced on your mobile device? Well, Steve jobs did show some cool iAd demo and after taking a look at some of them I have to say that I’m pretty impressed. In fact I haven’t seen anything quite like this before. The most intriguing thing about the iAds are:

  • The ads are very interactive: On the first demo, jobs showed off an advertisement inside the Toy Story app and the ad sort of shows up as an integrated microsite in a window. They even included a game inside this ad so the user is tempted to interact with the ad
  • The ads are location aware & allows in ad purchases: This is definitely revolutionary. Imagine buying movie tickets directly from an Ad. The Ad can use your location and tell you that movie “x” is playing in the cinema near you and you can just click buy to get your ticket!
  • The ads are motion sensitive, thus more interactive! Steve jobs shows a Nike ad where it shows dunks progressing through the years. and you just need to shake your iPhone to get another dunk!

iAd Mobile Advertising Demo

Jobs mentions that – “…in addition to ad agencies being able to make these things, there are hundreds of thousands of iPhone app devs who know how to make these things. Emotion plus interactivity. The ads keep you in your app, so you’re much more likely to click on then and explore.”

So now apple seems like a serious threat for Google. They pretty much dominate the mobile industry and now they seem to be getting comfortable in the mobile advertising space as well.

What do you think of iAd Platform? Share in comments!

More iAd Stories:

Apple Announces iAd Mobile Advertising Platform – Techcrunch

Apple Debuts Both Ad Platform and Ad Network: iAd – GigaOM

Mobile Advertising Is At A Turning Point, With Google, Apple And The FTC Determining The Future – Mobile Marketing Watch

Steve Jobs Says ‘Most Mobile Advertising Really Sucks,’ So Apple Is Introducing the iAd Platform – Business Insider

Apple iAd brings ads, cash money to third-party iPhone apps – Engadget

More discussions happening in Techmeme

(Hat off to Ryan Block of GDGT for the awesome coverage. See the full coverage of iPhone OS4 event here.)


Google Adsense Publishers Received $5.2 billion in 2009

Neal Mohan, Google’s VP of Product Management just published a blog post where he highlighted Google’s continuous effort in helping publishers to make money online via advertising.

He than briefly ran through Google’s three primary ad products:

Google Adsense: Adsense has definitely helped a lot of small-large publishers to monetize their traffic and earn advertising revenue against the content that they produce. In 2009, Google’s AdSense partners, comprising over a million large and small publishers, earned over $5.2 billion through AdSense. Everytime a adsense publisher’s page loads, Google automatically maximizes the revenue in real time by showing the most relevant ad from massive pool of advertisers.

Self Ad Serving System: For big publishers, Google also has systems in place where publishers can self serve the most valuable ad to the advertisers directory in order to maximize the revenue (e.g. Google Ad Manager, Doubleclick DFP)

DoubleClick Ad Exchange – a real-time auction marketplace for display ad space that includes ad networks on one side, and major online publishers on the other. Publishers get to choose which network they want to bid and what ads can appear on their sites and which ad space they make available etc. Google uses

The Ad Exchange puts a large number of ad networks (over 65 at last count, including more than half of the largest 20 networks in the US) into price competition with each other in a real-time auction, instead of using pricing assumptions based on historical data, or trying to negotiate prices upfront (usually at a discount). It chooses the highest value ad from these competing networks at each moment, impression by impression.

Google has also published a PDF file that sort of gives an overview of how it maximizes revenue for its publishers. Do read it if you feel like learning more about how each of the products operate. (But I got to tell you, it doesn’t really contain anything new).

My Two Cents

I really like it when a Googler comes out in the official google blog and tells the world how wonderful everything is. Well I think anybody can say with certainty that Google does everything in their power to maximize the advertising revenue (Duh!). That is exactly what their whole business is built upon. Did they find any other good source of revenue for the shareholders yet? (Nada!)

But I’m curious to know how much of that ‘maximized revenue‘ is actually going to the publisher’s pocket? Didn’t I hear somebody say that Google is going to publish the percentage cut for adsense? Well I certainly don’t see that figure in the blog post of Neal wrote. If a company is truly open (like Google), I think it should give some indication on how much out of the total they are paying their publishers. Don’t you think that the publisher has the right to know that they are getting X%? And they can get X + 2% if they reach a certain level of performance? I believe releasing that information will actually motivate the publishers to work harder and make google more money in the process.

But anyway if you are keen to find out how much that $5.2 billion is out of Google’s total ad revenue, you can just refer to Google’s quarterly reports – Q1 2009, Q2 2009, Q3 2009 & Q4 2009. Just make sure you have your calculator around ;).


Yahoo to Introduce New Ad Products

yahoo-logoYahoo! Inc. has reported that they are going to launch three brand new targeting products for brand and performance marketers that are specially designed to help them reach the audiences that matter most when advertising online.

Barry Schwartz at Search Engine Land explains that this will give advertisers the ability to show graphic ads to users based on their previous search history. Advertisers will also be able to target those graphic ads based based on what other web sites that user visited and their actions on those web sites.

As the economy continues to put pressure on advertising budgets, marketers are looking for increased accountability for every dollar they spend. Yahoo!’s new targeting products significantly improve the ability for search and display advertisers to reach their target audience, providing increased efficiency and accountability,” said Michael Walrath, senior vice president, Advertising Marketplaces Group, Yahoo!. “Yahoo! remains incredibly well positioned to meet the growing advertiser demand for performance marketing offerings, and no other company can provide marketers with such scale and expertise across search and display advertising.

The new Ad products include:

Search Retargeting – This will give advertisers the ability to target display advertising based on user search activities and past search history.

Enhanced Retargeting – This feature will allows advertisers to deliver dynamically generated display ads across the Yahoo! network based on user activity on an advertiser’s site.

Enhanced Targeting – This feature will give Advertisers more capability to manage their search advertising campaign, including ad scheduling and demographic targeting within search etc.

You can get more coverage on the Yahoo’s New ad products at Techmeme.


Google Allows Mobile Ads to Run in Android & iPhone

Official Google Mobile Blog is reporting that, Adwords advertisers can now target their ads to the Mobile users of Android, Iphone or any other mobile devices that support full HTML.

The ads can basically redirect to a desktop landing pages so you don’t need to create individual mobile landing pages or special ads in mobile formats. The ads will have many of the same benefits as Google’s standard mobile ads. For instance it will continue to deliver mobile-specific calls-to-action and reach mobile users that are searching with their phones more than ever — especially during the holiday season.

Watch the following video to learn more about Google Mobile Ads, or read what others have to say.

More discussion at Techmeme.


Technorati Engage Ad Network (Public Beta)

Technorati has came up with their own advertising network called – Technorati Engage. In their official blog they did mention about this network sometime in Octobar, but it seems like now the service is in Public Beta. So if you are a blogger/publisher or an advertiser, you can simply head over to Technorati Engage and Sign up to their network.

Technorati Engage

What is Technorati Engage?

Technorati Engage is a Advertising Network owned by Technorati that matches bloggers and social media creators with advertisers who want to reach their audiences. Technorati was founded back in 2003 as the first blog search engine and since then they have manged to gather enormous amount of popularity in the blogosphere. As of June 2008, Technorati indexes 112.8 million blogs and over 250 million pieces of tagged social media.

Who will benefit from Technorati Engage?

Basically bloggers who are actively participating in the blogosphere will find this service great as it provides another source of monetization.

Advertisers who are looking to promote their Online or Off-line Businesses will find this service pretty lubricative, as Technorati Engage Marketplace will connect advertisers to the top notch high profile bloggers to the raising star bloggers of the blogosphere.

What are the Notable Features of Technorati Engage?

  • Multiple Types of Ads: Technorati Engage Ad Network offers different kinds of ads of different size. Current Ad Formats are 125 x 125 ad units, plain text ads and also a new type of ad called “PhoText” – which can nicely combine text & image together. They come in four sizes (25, 50, 100, and 200 pixels in width).
  • Technorati Engage Ad Types

  • Flexibility: The blogger can decide how much they want to charge the advertisers. They can also choose what categories of advertisers that they wish to be shown on their blog.
  • Moderation: The blogger can approve or reject an Advertisement before it goes live in the blog.
  • Alternative Monetization Option: If Technorati can’t serve an ad and there’s an empty ad unit Technorati will serve CPC ads to the ad position.
  • Automatic Ad-Rotation: Technorati has built in ‘ad rotation’ feature where you can serve ads from a variety of advertisers in a single ad box.
  • Easy Payment Technorati currently offers payment to publishers is via PayPal, Check or Wire Transfer.
  • Big Revenue Share: Whatever money that your blog earns, Technorati will share it in 60:40 ratio. Thus you can keep 60% of the ad sales.

So if you are a publisher, don’t wait up – Signup with Technorati Engage now! If you wish to learn more about their service, read the Publisher FAQ section.

My Two Cents

This is indeed a great news for bloggers, and I’ll definitely try them out. So what do you think about Technorati Engage? Share in comments!


Myspace MyAds – Advertising in MySpace

It looks like MySpace has followed the footsteps of facebook by bringing in their own Do-it-yourself advertising platform Myspace MyAds.

Myspace MyAds Interface

Simlar to Facebook Ads, the new MySpace ad platform allows anybody to establish an account and begin targeting ads to a particular demographic. It also allows advertisiers to build image-based ads on the fly and target them according to gender, age (14 to 65+), geographic targeting for the United States, and a series of highly targeted interests:

MySpace Advertising Demo

My Two Cents

Well this isn’t much of a surprise and everyone saw it coming. But I don’t think that Social advertising works well for all types of businesses. It has been tried before by many networks (including Facebook) and majority of them failed to make any strong impact in the traditional online advertisement that we have today. Its always good to get targeted leads but if the leads doesn’t really convert well for you its just a waste of money. I don’t think that MySpace audience will convert well for a plumber, for instance.

Read What Other Bloggers think about MySpace MyAds:

Breaking: MySpace MyAds Enters Public Beta – Marketing Pilgrim

MySpace MyAds: Target ads to “Drinking” & “Partying” – ReadWriteWeb

MySpace Launches myAds Platform – Face Reviews