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IE8 Vomiting Commercial goes Viral

ie-8

Yesterday I was listening to my favorite Tech Podcast – TWIT (This Week in Tech) and Veronica Belmont of Tekzilla was one of the guest on that show along with Tom Merritt and few others.

Anyway Veronica was talking about a Internet Explorer 8 advertisement, where a lady vomits over and over again after watching an awful video(probably something like 2 girl and a cup) from her husband’s browser history. This ad was was basically made to promote the IE8 “Browser for the Better” campaign.

Anyway but it seems like that the vomiting scene was so gross that Microsoft received several complaints about the video and eventually took it down. However that really didn’t stop people from spreading it on the social video sharing sites like – Youtube.

Visible Measures, a reputed video measurement firm reports that, even after the O.M.G.I.G.P (Oh My God, I’m Gonna Puke) ad was taken off by Microsoft, that video, just one part of the much larger campaign, accounted for 57% of the entire campaign’s video views!

Yeah I agree that the video is pretty gross, but Visible Measures suggests that this may have been Microsoft’s plan from the beginning.

They writes:

We’re left to wonder whether or not this was part of the plan all along: publish a controversial though on-message ad, create some heated dialogue, apologize for offending customers, take it down, and drive big viewership numbers … from online video audiences copying and reposting the spot. Might this be the best result for Microsoft in the end?

Watch the video at your own risk: