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Posts tagged with: adsense

Adsense Content Ad Units Revamped!

Official Google adsense blog reported that Google adsense team is working on a revamped design of three of the Adsense for Content Ad units. The new units are more space efficient and visually appealing for users with the change in the layout of the text.

According to Google, they have done a lot of testing (I’m sure they have) and starting the first revamp initiative with the following ad units:

Leaderboard (728×90): the title, description, and URL are now arranged in rows instead of columns (except in the case when only one single ad is showing)
Medium and large rectangles (300×250, 336×280): the URL is now in the same line as the title

In addition to the layout, Adsense publishers may also see a few minor adjustments made to the font size. For instnace, the font size for the leaderboard with four ads is much more readable now compared to the previous version.

Here is a sample of how they may look like:

google-content-ad

My Two Cents: I’m personally very excited about this news from both Advertiser and Publisher stand point. I do like the new design/layout of the Adsense Content ad units and I’m pretty sure that this will have a big positive impact on the CTR. I am yet to see these units popping up anywhere on the web but as I understand, Google is slowly rolling this feature out to all Adsense publishers.

So what do you think of this new ad design? Share in the comments!


Google Adsense Publishers Received $5.2 billion in 2009

Neal Mohan, Google’s VP of Product Management just published a blog post where he highlighted Google’s continuous effort in helping publishers to make money online via advertising.

He than briefly ran through Google’s three primary ad products:

Google Adsense: Adsense has definitely helped a lot of small-large publishers to monetize their traffic and earn advertising revenue against the content that they produce. In 2009, Google’s AdSense partners, comprising over a million large and small publishers, earned over $5.2 billion through AdSense. Everytime a adsense publisher’s page loads, Google automatically maximizes the revenue in real time by showing the most relevant ad from massive pool of advertisers.

Self Ad Serving System: For big publishers, Google also has systems in place where publishers can self serve the most valuable ad to the advertisers directory in order to maximize the revenue (e.g. Google Ad Manager, Doubleclick DFP)

DoubleClick Ad Exchange – a real-time auction marketplace for display ad space that includes ad networks on one side, and major online publishers on the other. Publishers get to choose which network they want to bid and what ads can appear on their sites and which ad space they make available etc. Google uses

The Ad Exchange puts a large number of ad networks (over 65 at last count, including more than half of the largest 20 networks in the US) into price competition with each other in a real-time auction, instead of using pricing assumptions based on historical data, or trying to negotiate prices upfront (usually at a discount). It chooses the highest value ad from these competing networks at each moment, impression by impression.

Google has also published a PDF file that sort of gives an overview of how it maximizes revenue for its publishers. Do read it if you feel like learning more about how each of the products operate. (But I got to tell you, it doesn’t really contain anything new).

My Two Cents

I really like it when a Googler comes out in the official google blog and tells the world how wonderful everything is. Well I think anybody can say with certainty that Google does everything in their power to maximize the advertising revenue (Duh!). That is exactly what their whole business is built upon. Did they find any other good source of revenue for the shareholders yet? (Nada!)

But I’m curious to know how much of that ‘maximized revenue‘ is actually going to the publisher’s pocket? Didn’t I hear somebody say that Google is going to publish the percentage cut for adsense? Well I certainly don’t see that figure in the blog post of Neal wrote. If a company is truly open (like Google), I think it should give some indication on how much out of the total they are paying their publishers. Don’t you think that the publisher has the right to know that they are getting X%? And they can get X + 2% if they reach a certain level of performance? I believe releasing that information will actually motivate the publishers to work harder and make google more money in the process.

But anyway if you are keen to find out how much that $5.2 billion is out of Google’s total ad revenue, you can just refer to Google’s quarterly reports – Q1 2009, Q2 2009, Q3 2009 & Q4 2009. Just make sure you have your calculator around ;).


Google Adsense for Dormant Domains

Tamar @ Search Engine Roundtable reported that Google has expanded their Adsense for Domains to all publishers.

What is Adsense for Domains?

Adsense for domains is a way for you to show Google adsense ads in your dormant domains. (Domains that are currently not in use). So this service is simmilar to the “paid parking” service that you are probably familiar of. Adsense for domains was available to selected adsense publisher for quite some time, but it seems like Google has decided to open it up everyone.

What is My Take on Adsense for Domains?

  • If you are a Publisher, you can by all means try it out and go for it. So If you got 1000 dormant domains, go ahead and install Adsense for domains on each of them…Pollute the web even more. (I’m assuming Google is going to index all of your sites because thats how they are supposed to make money right?).
  • If you are an Advertisers, Bad news for you! If you are currently bidding on the content networks, Google has not provided any option yet to opt-out from your ads showing in those low-quality dormant domains. So you might end up spending a lot more on Adwords Content Network for poor / low quality traffic that might not convert for you. (Not everyone is as lucky as Efficient Frontier)
  • Google has strict policy about displaying advertisements on pages that doesn’t have any content. From Google’s Adsense TOS:

    – No Google ad may be placed on any non-content-based pages.

    – No Google ad may be placed on pages published specifically for the purpose of showing ads, whether or not the page content is relevant.

    Now my question is, if they can allow running ads on dormant domains (which has no content, btw), why wouldn’t they allow running adsense ads on non-content based pages. Aren’t they just contradicting themselves?

  • Google always talks about “search quality” and “user experience”. Now I certainly don’t see parked pages being indexed & possibly ranked in Google to help in any of those. If the domain is undeveloped how / why would users even look for ‘relevant information’ there and why would it be even included in the Google Index? (To fool user in clicking those ads…?)

Is Whats up with Google? Are they becoming too Selfish & Commercial? Share your views in comments!

Update: Techcrunch points to this Guide – which basically shows you how an advertiser can block Domain Parked Sites in Google AdWords.