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Saad’s Hot Picks – Jan 6, 2009

I’m starting a daily column in my blog where I will briefly go over some of the hottest news I run across on the web. Even though I’m a huge fan of technology, gadgets, social media – I sometimes run into situation where I can’t cover them all here because of the relevancy issue.

So by creating this separate section – Saad’s Hot Picks, I’ll list some of the hottest news that gets out and put them here as a list.

And to all the search enthusiast, don’t worry – I’ll also include a dedicated section in the post which will only list the posts related to the search engine industry.

So without wasting any more time, let me introduce you to my first Hot picks post right below.

Search Industry News

Best of Internet Marketing Posts 2008: Tamar Weinberg, a prominent blogger & A Social media consultant who frequently blogs at – Techpedia, Search Engine Roundtable & Mashable recently did a round up of last year’s best Internet Marketing articles. She nicely categorized the post and included everything from SEO, PPC, Social media to Digg and even twitter. You name it and I bet she has it there!

So if you own a Amazon Kindle or any sort of ebook reader, I advice you to get all these posts converted in .PDF (you can use a simple .PDF printer like – CutePDF) and then for kindle you will need to convert it back to it’s native file format. But the point is – Just read them, If you are planning on gaining some insight of the industry, this massive list can work wonders. If you own a dot matrix or laser printer, you can just print them out and read them while you are on the road or in a train.

IM Spring Break Tickets On Sale – Loren Baker, the chief editor of Search Engine Journal just announced that registration for the IM Spring Break has opened. This small-scale Search conference will take place on April 2-4 in Deerfield Beach, FL. The tickets for IM Spring Break is only $500 and seat is limited to only few hundred attendees. So you better head right over to IM Spring Break and cross-your fingers and pray that they still have tickets available for you.

Marissa Mayer on the future of Google – Marissa Mayer did an interview with Techradar about the future of Google. It’s a very insightful interview that touches on some of the trends that we can see in 2009 onwards. She emphasized “It’s really important to move beyond just keywords”. Joe Hall did a nice summary of the interview in Marketing Pilgrim. You should definitely go and have a read.

The Big List of 2009 Marketing Predictions – Matt McGee at Search Engine Land did a pretty awesome job compiling huge list of marketing predictions of 2009. So don’t speculate and go read what the experts on the respective industries has to say about year 2009.

Youtube Monetization 2 Years From Now – Aaron Wall, owner of SEObook.com recently wrote a post about how Youtube can be monetized by Google if they can pull in related products/services/offers from Google Base (or other structured sources) and charge the merchants on a CPC basis or a percentage of the sale.

Well very interesting idea indeed :) But I wonder what’s in it for the video publishers? Can they get a cut out of the money that Google will make (like adsense) ?

Best Practices for Content Optimization – Rand Fishkin of SEOmoz did a pretty neat post about content optimization. It doesn’t talk about keyword targeting if that’s what you are thinking. Rand talks about structuring your content, CSS & semantic markup, the uniqueness & depth of your content etc. Be sure to read it.

Tech Industry News

If a 13 year-old can launch a startup you have no excuse – Techcrunch UK has recently reported that a 13-year old has launched his own startup – ScotBlog.net which is a social network for people in Scotland and anyone of Scottish heritage. The Kid isn’t lying, Techcrunch writer, Mike Butcher called the child’s mother to verify the news – so its real! You should really see the kids face, he is cute!

Introducing Picasa for Mac – Google just launched their Photo organizing/editing software Picasa for Mac at the Macworld 2009.

Skype 2.8 for Mac – ReadWriteWeb reports that Skype 2.8 for Mac will have a option that will allow you to share your screen during a skype call! Cool, isn’t it?

AMD: Creating a New Laptop Category – PCWorld reports that AMD is coming out with their Athlon Neo processor (the Yukon platform) which is designed to power a whole new category of computers that falls somewhere between ultraportables and netbooks.

Online video viewing jumps 34 percent – Cnet reports that online video viewing has jumped by 34% making Google (!youtube) a clear winner. “Internet users in the U.S. watched 12.7 billion online videos in November, an increase of 34 percent versus a year ago, according to numbers released Monday by market researcher ComScore.”

Celebrity Twitter Accounts Hacked – A lot of celebrity twitter accounts – including Barack Obama, Britney Spears, CNN’s Rick Sanchez, Fox News were hacked earlier because of Twitter Phishing Scam. Official Twitter blog, has more information about the issue.

Start the Year with an Empty Inbox – Are you tired of seeing so many emails in your Gmail inbox? Matt Cutts shared a nice tip to make them all go away, without having to delete them. It will just take you few seconds to get your inbox cleared up. Try it!

The Perfect Monetization Strategy for Twitter – Twitter can’t seem to find a way to monetize their service. I recently wrote a post that sort of expands the use of Twitter and also suggests a way twitter can monetize their service without having to rely on the usual stuffs like ‘ads’.


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