Simlar to Facebook Ads, the new MySpace ad platform allows anybody to establish an account and begin targeting ads to a particular demographic. It also allows advertisiers to build image-based ads on the fly and target them according to gender, age (14 to 65+), geographic targeting for the United States, and a series of highly targeted interests:
My Two Cents
Well this isn’t much of a surprise and everyone saw it coming. But I don’t think that Social advertising works well for all types of businesses. It has been tried before by many networks (including Facebook) and majority of them failed to make any strong impact in the traditional online advertisement that we have today. Its always good to get targeted leads but if the leads doesn’t really convert well for you its just a waste of money. I don’t think that MySpace audience will convert well for a plumber, for instance.
Read What Other Bloggers think about MySpace MyAds:
Breaking: MySpace MyAds Enters Public Beta – Marketing Pilgrim
MySpace MyAds: Target ads to “Drinking” & “Partying” – ReadWriteWeb
MySpace Launches myAds Platform – Face Reviews