I seriously don’t understand what is wrong with him. I know that it’s not easy to become the CEO of a company like Yahoo!, but lets face the facts — he was never forced to become the CEO, He wanted it badly to bring change in the company back in June 2007. In the official Yahoo Blog he wrote (June 18th 2007) –
I look forward to teaming more closely with her as we pursue our joint vision. What is that vision? A Yahoo! that executes with speed, clarity and discipline. A Yahoo! that increases its focus on differentiating its products and investing in creativity and innovation. A Yahoo! that better monetizes its audience. A Yahoo! whose great talent is galvanized to address its challenges. And a Yahoo! that is better focused on what’s important to its users, customers, and employees.
Lets identify the key points from the above quote:
- Focus on Differentiating Products & Investing in Creativity & Innovation
- Monetize the Yahoo Audience
- Focus on What’s important to Users, Customer & Employees
– They have been very late to adapt to change and often acted as a ‘copy cat’.
– Yahoo still can’t monetize their audience well.
– They are still far behind in determining whats important for their users & customers and most importantly they can’t make their shareholders happy.
And last but not the least, two major deals (one with Microsoft & Google) were canceled while he is still holding his chair. Now I know he may only take a $1 dollar pay cheque from Yahoo, but that certainly doesn’t give him the right to destroy Yahoo completely. When Microsoft came knocking at Yahoo’s door a number times with an acquisition offer of $31/per share, Jerry was not willing to sell his company to Microsoft and now suddenly after being dumped by Google from their ad deal, Jerry says – “Its best for Microsoft to Buy Yahoo…”. Just watch the video and see how Jerry Yang, the current CEO of Yahoo! Makes a complete fool of himself!