Google has recently introduced something called “social sitelinks” in the search results. Social sitelinks basically looks like normal sitelinks but includes your friend’s profile pictures/avatar, their name and the link to their profile. Currently its working for sites like: Twitter, Youtube & Myspace.
Mike Cassidy, Director of Product Management at Google wrote that Google Sitelinks are based on the same technology as Google Social Search – they are using the social circle of a user to identify relevant websites and user pages.
Example of how Social Sitelinks may appear in your search results:
If you want to see the social sitelinks in action, try doing a search for the term “twitter” in google. Note: This may not work if you are not logged into your Google account and you don’t have Google profiles enabled.
Even though I have both enabled, I couldn’t really replicate the screenshot as posted in the official Google blog. Thus I believe this may not have been rolled out to all users yet. However I just don’t see the point of Social sitelinks. I follow over 2000+ people on twitter, I wonder which 5-6 people are they going to shown as sitelinks and how are they going to pick the most important ones? And why would someone do a search for the phrase ‘twitter’ in the first place?
What Google Social Sitelinks Could Have Been?
Even though I don’t quite understand the current application of Google Social Sitelinks, I don’t totally discredit the idea. If social sitelinks works for other major sites that I read everyday e.g. Techcrunch, Mashable, Search Engine Land, Techmeme, NYTimes etc. then there could be rather an interesting implementation.
For instance, If I could just do a search on google for the term “Techcrunch” and underneath the organic Techcrunch listing get an additional 5-10 social sitelinks, which can basically be the most recent techcrunch links shared by my friends then I think that additional information will be pretty useful to me.
Just a thought…
So what do you think of this new Social sitelinks?4