:::: MENU ::::

Google Introduces Social Sitelinks – Dumb Idea?

Google has recently introduced something called “social sitelinks” in the search results. Social sitelinks basically looks like normal sitelinks but includes your friend’s profile pictures/avatar, their name and the link to their profile. Currently its working for sites like: Twitter, Youtube & Myspace.

Mike Cassidy, Director of Product Management at Google wrote that Google Sitelinks are based on the same technology as Google Social Search – they are using the social circle of a user to identify relevant websites and user pages.

Example of how Social Sitelinks may appear in your search results:

google social sitelinks

If you want to see the social sitelinks in action, try doing a search for the term “twitter” in google. Note: This may not work if you are not logged into your Google account and you don’t have Google profiles enabled.

Even though I have both enabled, I couldn’t really replicate the screenshot as posted in the official Google blog. Thus I believe this may not have been rolled out to all users yet. However I just don’t see the point of Social sitelinks. I follow over 2000+ people on twitter, I wonder which 5-6 people are they going to shown as sitelinks and how are they going to pick the most important ones? And why would someone do a search for the phrase ‘twitter’ in the first place?

What Google Social Sitelinks Could Have Been?

Even though I don’t quite understand the current application of Google Social Sitelinks, I don’t totally discredit the idea. If social sitelinks works for other major sites that I read everyday e.g. Techcrunch, Mashable, Search Engine Land, Techmeme, NYTimes etc. then there could be rather an interesting implementation.

For instance, If I could just do a search on google for the term “Techcrunch” and underneath the organic Techcrunch listing get an additional 5-10 social sitelinks, which can basically be the most recent techcrunch links shared by my friends then I think that additional information will be pretty useful to me.

Just a thought…

So what do you think of this new Social sitelinks?4


One Comment

  • Reply Lauren |

    Hi! On a totally unrelated note, it appears that Google search is really becoming social. Your blog appeared as the 9th and 10th search result for “Google sitelinks” because it says that you recommended it, and that we’re Gmail contacts (though I think we only exchanged a few emails). This is the first time I’ve ever seen it happen and I thought I’d let you know about it.

So, what do you think ?