Update: Google Buzz Has Launched!
It looks like Google is going after the social media space and launching something brand new tomorrow! Can this be a possible twitter / facebook killer? We all just have to wait until tomorrow to find out!
For now, all we know is tomorrow Google will launch a brand new social feature for Gmail that is likely to allow users to make ‘status updates’ which is a very common thing for people to do on both twitter & facebook. However, unless Google really innovates here, or somehow manages to integrate their social stream with Facebook or Twitter, I don’t really see Google catching up with these big guys anytime soon.
Like Nicholas Carlson says, Google has never really been good with consumer products. In fact Google’s universe is all surrounded by their search product. All the other products that they tried to release such as Social Network – Orkut, Google Video, Gmail never really became mainstream.
But I have to say – they tried, they tried hard! Google made a lot of expensive acquisitions to acquire the user base/technologies of sites that they figured would help them to take a new product mainstream. They acquired Youtube (Video Site), Jaiku (Micro-blogging service), Picasa (Photo sharing), Zingku and many others. A complete list of Google’s acquisitions to date are here. Out of all these products, only Youtube sort of went mainstream in the video space, other than that most of the other services they they have acquired didn’t go anywhere.
So it would be really interesting how they are going to compete with the two social messaging giants – Twitter & Facebook. Facebook is now beyond acquisition as they have become way too big and they are also sort of tied up with Microsoft from the beginning. Twitter on the other hand was rumored to be acquired by Google for some time, but looks like thats not happening too!
John Battelle writes:
Google is simply not understood by consumers to be a place where they can connect with friends and colleagues. If it intends to become that, it has some DNA mutation in its future.
This one is indeed going to be very interesting…
Mashable reports that they have received an invite to the Google HQ for tomorrow where Google is supposedly going to unveil some product innovations in two of it’s most popular products. The event begins at 10:00 a.m. PT tomorrow and honestly i can’t wait to hear what Google plans to announce!
Bloggers Reaction around the Web
Google To Unveil Broad New Social Product Tomorrow – Techcrunch
Google’s ‘Social’ Gmail: Could It Really Work? – PC World
Google to make Gmail a little more social – Cnet
Report: GMail to Add Twitter-esque Feature – Search Engine Watch
Google to Introduce a Twitter/Friendfeed Like Feature for Gmail – The Next Web
Google’s Social Push Accelerates Tomorrow With Gmail Social Stream – Social Times
Google Stream? Google will launch “huge” new social features tomorrow – Download Squad
Google to Add Social Features to Gmail – NY Times
Gmail to Get Social News Feed: Report – GigaOm
Google Going Social…Again? Gmail to Add Streaming Updates – Search Engine Journal