If you are advertising online which complements your offline business, its very important for you to make sure that your customers to how to reach your store/office.
It can be a real pain sometimes to write out and update multiple sets of directions from the North, South, East or West. And it also gets very confusing for the customer as they are only looking for directions from their own specific location and they may not even know from which way they are coming from to your location.
Luckily, with their new Google Maps directions gadget, you no longer need to worry about all these anymore. With a simple click of a button, you can now have a widget like the one below:
Simply enter your location at the top box (try palo alto) and Google maps will automatically display a map and give direction based on your location that you have entered. Here is a screen shot:
Not convinced? Just take a look at how Stanford university is using the Google Maps Direction Widget on their website to give visitors the direction to their visitor center.
Source: Inside Adwords Blog