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Google AdWords Launches Display Advertising

Google Adwords Display Advertisement Google Adwords has announced today that they have stepped into the growing market of online display advertising.

They have released the AdWords display ad builder, that lets advertisers like you create very professional looking display advertisements in AdWords without needing to hire a graphics designer or start from scratch. If you always wanted to expand your horizon of online advertisement from the conventional text ad campaigns, or if you’ve been looking for an easier way to make display ads, this tool can really help.

So how difficult is it to build a display ad using Google’s New Tool? Just like any other Google product, they’ve done their level best to make it as simple as clicking few buttons. Just a few clicks here and there and you too will be on the path of becoming the creative director of your own online advertising company. Google Adwords team has put together a short video demonstrating how to create your first ad:

We’ve also put together a short video demonstrating how to create your first ad:

And if this doesn’t satisfy you, you can have a ore detailed look by watching a much longer version of the tutorial.

To start creating your display advertisements right away, simply click Display Ad Builder on the Create an ad page within a new or existing campaign in your Google AdWords account. If you want to learn more about creating, optimizing and running display advertisements, check out the new Display Ads 101 tutorial.

My Two Cents

Well its seems like Display Ads are back in Business! Just few days back I have Myspace MyAds was launched which lets advertisers to create display advertisements for Myspace. Google seem to have picked up the trend of Display ads quickly, as many marketing analysts has said that display ads are “back with a vengeance.”

Is contextual Ads dying off slowly? What do you think? Reply in comments!

What others Think about Google Adwords Display Ads:

Everything Old Is New Again: Google AdWords Launches Display Ads: ReadWriteWeb

Google launched Banner Ad Builder: John Nousis.com


5 Comments

  • Reply Bud Boy Tech |

    As far as I can tell this is still contextual advertising… you are still picking the keywords you want to advertise to if you have your own ready-made banner. And if you use their create-a-banner system it checks all of the text that you put in. Am I mistaken?

  • Reply Saad |

    @Bud Boy Tech – Yes I agree. But Google (and some other advertisers) are making it “easier” to make Display Ads….Why? Is it because – contextual ads is slowly dying off? People has slowly became Adsense “blinded” and I guess that has affected the CTR of the ads a great deal …

  • Reply Home Security Tips |

    A great new fresh idea to build these kind of ads simply. I still find that text ads are performing well for me. Wonder wether the display ads would perform better.

  • Reply Google Positioning |

    Great post, google, world domination is their goal for sure :)

So, what do you think ?