Google has recently announced the release of their new version of Google Adwords Editor 6.5. This brand new version introduces a cool new tool called Keyword Opportunities which will help you generate ideas for search keywords to target.
What is Adwords Editor?
AdWords Editor is simply a FREE downloadable software from Google that you can use to manage your AdWords campaigns instead of going to the adwords website to make your changes. Its biggest advantage over the Web based version adwords page is that it’s a lot faster. That’s a must have software for people who needs to manage large campaigns with a ton of keywords and lots of ads, landing pages, etc.
If you’re an existing Adwords editor user, you will be prompted to with an auto-update (all your campaigns, ad groups, settings, etc will be retained). If you are user of Google AdWords but never used AdWords Editor before, you can download the AdWords Editor 6.5 here (17 Mb).
Major Highlight of The Adwords Editor 6.5 – Keyword Opportunities tool
Keyword Opportunities tool basically helps you generate ideas for search keywords that you can target in your PPC campaign.
You can use the simply use expansion feature to generate keyword ideas.You’ll get a list of potentially related keywords with a 0-5 score for search volume and advertiser competition. You can also use the multiplier feature to combine 2-3 sets of lists to create new key phrases.
My Two Cents
I personally use Google Adwords Editor and find it pretty useful. However there so called new feature “Keyword Opportunities” isn’t really something new. It works exactly like the Google Keyword Tool (Web based), and in fact the web based tool is more detailed and should be used for extensive research. The only thing new in keyword opportunities tool is probably the multiplier feature; currently they don’t have it in the web based version. But overall i think its a good software to have, so if you haven’t tried it yet – Download Google Adwords Editor 6.5 now! Remember, its a 100% Free software from Google to manage your Adwords Account. Let me know how you find the software in the comments.