Yahoo will be rolling out two new features for it’s sponsored search program, that will likely give advertisers more transparency & control over their accounts.
- Network Distribution Feature: This will let you run ads on Yahoo! search pages, yahoo partners’ sites, or both. If you run your ads on yahoo’s entire network (search & [...]

If you are a frequent traveler then you would appreciate this brand new feature of Yahoo image search that lets you refine your image search results by points of interest whenever you search for a particular travel destination or location.
For example, if you search for Rome, Yahoo Image search will automatically show up a special [...]

Yahoo has recently updated their home with a brand new design and has included some social & personalization features to spice things up a little bit.

Well personally, I don’t feel that the changes that yahoo made will give them much boost, in terms of getting new users to use their search engine. Probably some of [...]

Yahoo! Inc. has reported that they are going to launch three brand new targeting products for brand and performance marketers that are specially designed to help them reach the audiences that matter most when advertising online.
Barry Schwartz at Search Engine Land explains that this will give advertisers the ability to show graphic ads [...]

Finally the impossible has happened! Yahoo has managed to find a New CEO to replace Jerry Yang. According to Wall Street Journal, Carol Bartz, former chief executive of software company Autodesk Inc., has accepted an offer to become Yahoo’s next CEO.
Wall Street Journal writes:

Ms. Bartz, 60 years old, will face a number of challenges as [...]

Erick Schonfeld at Techcrunch reports that Yahoo is now testing with pictures inside Sponsored Advertisements.

For instance, when you perform a search on Yahoo for “eBay” you will notice that the sponsored ad contains a graphical logo of Ebay, just like the above screen shoot.
Yahoo’s Spokesperson confirmed that the company is testing new search ad [...]

Techcrunch reports today that Yahoo has started to show Image previews inside Yahoo Search Assist.
So basically when you to Yahoo to perform a search, you enter a keyword and Yahoo Search assist can automatically show you some other related search keywords that you may be interested in. This feature is more powerful than Google’s [...]