Google Analytics is free and powerful web analytics tool that gives webmasters all sorts of statistics about their website. Over the years Google analytics has really evolved with amazing new features and become a strong product for any small-medium business or even an enterprise.
Recently during a session with one of my client (who runs [...]

Great News for Google Analytics users in Malaysia & Singapore! Google is holding their 2nd Annual Google Analytics Master Class in Malaysia on Thursday, 11th March 2010 at Hilton Hotel, Kuala Lumpur. The same event will also run in Singapore on the 9th of March 2010.
I’m very happy to see that Google is finally [...]

If you are a hard core Google Analytics user (like me), you are probably already familiar with Goals.
What is a Goal?
In simple terms, A goal is something that a site/business wants to achieve. So for instance, If its a E-commerce website, one possible goal can be the orders or sales that take place online. For [...]

If you are an online marketer or just an in-house webmasters managing your company sites & blogs, I’m pretty sure you are already familiar with the web analytics tools like Google Analytics.
Google Analytics is a completely free tool which allows any webmaster to get different statistical information of their website in the form of reports. [...]

I just stumbled upon Google Marketer’s Playbook – which is basically a series of educational talks where Googlers discuss strategies for getting the most out of AdWords and other Google products such as Google Analytics and YouTube.
Basically these videos were shot some time in April 2008 during the ad:tech digital marketing conference.
The videos [...]