Yahoo has started once again its take on digital advertising with a brand new platform called APT from Yahoo. This digital advertising solution was previously announced as AMP. APT from Yahoo aims to make the processing of buying and selling of online ads faster and it hopes to network publishers, advertisers, agencies, networks, partners and developers together under one roof. Jon Hamm, star of the AMC Drama Mad Men which is based on a 1940s ad firm, was on hand to celebrate. This really excited Yahoo’s CEO Jerry Yang.
The advertising landscape has changed dramatically since the days when Don Draper was roaming the halls of Sterling Cooper,” said Jerry Yang. “While Mad Men celebrates the Madison Avenue of 40 years ago, APT from Yahoo! clearly represents the future.