Official Google Mobile Blog is reporting that, Adwords advertisers can now target their ads to the Mobile users of Android, Iphone or any other mobile devices that support full HTML. The ads can basically redirect to a desktop landing pages so you don’t need to create individual mobile landing pages or special ads in mobile [...]

I just stumbled upon Google Marketer’s Playbook – which is basically a series of educational talks where Googlers discuss strategies for getting the most out of AdWords and other Google products such as Google Analytics and YouTube. Basically these videos were shot some time in April 2008 during the ad:tech digital marketing conference. The videos [...]

Tamar Weinberg at Search Engine Roundtable reports that Google has recently published yet another guide, and this time its about Pay Per Click advertising. In this guide Google gives PPC advertisers some Top tactics for using AdWords during a Recession or economic downturn. Here is an outline of the things that the guide elaborates on: [...]

Inside Adwords blog reports that they have released two instructional videos that can walk you through the basics of Ads Quality and the transition to first page bids. Ads Quality – Getting Down to the Basics This video basically goes over the Ads Quality Basics. Once you watch it you will get some general introduction [...]

Microsoft Adcenter Community has just released their Thanksgiving edition of Microsoft Advertising Insights – the official podcast of Microsoft Advertising. Microsoft Advertising Insights is basically a new show for Online advertisers (The first episode was released on 7th November), where the host Jason Yormark along with some other people from the Microsoft Advertising community team [...]