Yahoo will be rolling out two new features for it’s sponsored search program, that will likely give advertisers more transparency & control over their accounts.
- Network Distribution Feature: This will let you run ads on Yahoo! search pages, yahoo partners’ sites, or both. If you run your ads on yahoo’s entire network (search & [...]

Your customer is always searching for you online, and even though you have your Pay Per Click Advertising campaign running – they may not find you! Google Inside Adwords blog has recently posted a video, highlighting some of the best practices of writing your Google Adwords Ad copy. [If you are viewing this via Email [...]

The official Google adwords blog has notified that starting from 24th February 2009, Google will implement a change to their current AdWords policy in regards to having multiple display URL domains in a single ad group.
Emel Mutlu, Inside AdWords crew writes:
In an effort to provide more relevant results and a high quality experience [...]

A friend of mine recently asked me to help him with his PPC campaign. He has been using Adwords & Yahoo Search Marketing for over two months now and spent a little over $4,800 already. It may not be a huge figure for many of you, but for a tiny little business that he runs, [...]

Tamar @ Search Engine Roundtable reported that Google has expanded their Adsense for Domains to all publishers.
What is Adsense for Domains?
Adsense for domains is a way for you to show Google adsense ads in your dormant domains. (Domains that are currently not in use). So this service is simmilar to the “paid parking” service [...]

Official Google Mobile Blog is reporting that, Adwords advertisers can now target their ads to the Mobile users of Android, Iphone or any other mobile devices that support full HTML.
The ads can basically redirect to a desktop landing pages so you don’t need to create individual mobile landing pages or special ads [...]

I just stumbled upon Google Marketer’s Playbook – which is basically a series of educational talks where Googlers discuss strategies for getting the most out of AdWords and other Google products such as Google Analytics and YouTube.
Basically these videos were shot some time in April 2008 during the ad:tech digital marketing conference.
The videos [...]