Yahoo will be rolling out two new features for it’s sponsored search program, that will likely give advertisers more transparency & control over their accounts.
- Network Distribution Feature: This will let you run ads on Yahoo! search pages, yahoo partners’ sites, or both. If you run your ads on yahoo’s entire network (search & [...]

Your customer is always searching for you online, and even though you have your Pay Per Click Advertising campaign running – they may not find you! Google Inside Adwords blog has recently posted a video, highlighting some of the best practices of writing your Google Adwords Ad copy. [If you are viewing this via Email [...]

The official Google adwords blog has notified that starting from 24th February 2009, Google will implement a change to their current AdWords policy in regards to having multiple display URL domains in a single ad group.
Emel Mutlu, Inside AdWords crew writes:
In an effort to provide more relevant results and a high quality experience [...]

A friend of mine recently asked me to help him with his PPC campaign. He has been using Adwords & Yahoo Search Marketing for over two months now and spent a little over $4,800 already. It may not be a huge figure for many of you, but for a tiny little business that he runs, [...]

Tamar @ Search Engine Roundtable reported that Google has expanded their Adsense for Domains to all publishers.
What is Adsense for Domains?
Adsense for domains is a way for you to show Google adsense ads in your dormant domains. (Domains that are currently not in use). So this service is simmilar to the “paid parking” service [...]