Bing is planning to incorporate Twitter updates with its search results. It is currently testing the idea with a select group of users of Bing. These users reported that they are getting Twitter messages along with the results from their search queries. This week, Bing formally announced about its plan to integrate Twitter into its search results. Bing has also shared some details on how it is going to work.
The function of the Twitter integration is actually two-fold. First of all, Bing will try to include “hot/trending” issues related to the search queries. In this case, the tweets received from Twitter will best serve the purpose. The tweets will also be clearly distinguished from normal search results since they would appear under the heading called “Social results about…”.
Secondly, Bing will also try to keep its users updated with the most popular links using Twitter data to show you the most popular shared links for navigational queries. So if you’re looking for the most popular celebrity news on TMZ, Bing will show you which links people are sharing the most on Twitter.
Bing will make the Twitter integration available to all users in the U.S. as soon as the test is over. Bing and Google are both trying to include Twitter – as much as they can – in their search results. For instance, Twitter “smart answers” – which show tweets from famous users of Twitter – are available on Bing. The site also offers a search interface (bing.com/twitter) that shows results from only Twitter. On the other hand, real-time “tweets” are shown every time a user sends a search query on Google.
The situation clearly demonstrates the fierce competition between Bing and Google, both of which are integrating Twitter to improve their real-time search results.